Video Production - Alive and Kicking in Birmingham

Feb. 2, 2013 - PRLog -- The chances are that the last time you went on the web you watched a video.  Web video is now the number one way to get your business, product or organisation in front of the public. While it can be as simple as shooting a bit of footage yourself and uploading it to You Tube, most organisations, realising how visually aware the public have become, prefer to bring in a specialist production company to help get their message across. Little wonder then that video production in Birmingham is very much on the up.

Icarus Media are one Birmingham video company currently enjoying the boom and Paul Harvey is the man behind it. ‘Fifteen years ago you needed highly specialised equipment that cost a small fortune to produce video that was even passable to watch,’ explains Harvey. ‘Nowadays virtually every computer has the ability to manipulate footage and turn out something that is more than just acceptable.  In fact some of the stuff around is really creative and quite exciting to watch.

The problem is that the manufacturers capitalise on that and to an extent, lead the public along with businesses to believe that producing video is much simpler than it actually is.  Yes we’ve had a technological revolution in video but that’s only part of the story.  Video is simply a method of delivering information, it’s having the skill and experience to effectively package that information in a way that reaches the target audience where the real skill lays. Before anyone rushes out to buy video production in Birmingham they’d do well to remember that anyone can produce a video – the question is, will it do the job you need it to.