On any given day in early 2012, up to 59% of adult American Internet users visited a search engine, according to surveys conducted by the Pew Internet & American Life Project. That means that without a Web site that performs well on search engine results pages, a business like Mike’s Repairs & Service might miss out on more than half of the people in the local area who need the heating and cooling services it offers. By taking steps to ensure that its Web site displays prominently on relevant search engine results pages, Mike’s Repairs & Service can reach out to those prospective customers who might not learn about the business through another medium.
Prospect Genius’s primary marketing tactic is a process known as search engine optimization. For small businesses, SEO involves incorporating commonly searched industry- and location-specific keywords into a business’s Web site so that search engine queries using those terms will lead the searcher to that site. For Mike’s Repairs & Service, that means working to ensure that queries using HVAC-related terms like “air conditioning repair,” “furnace replacement,”
“Some studies have shown that sites in the top two or three search engine results get the most traffic thanks to the search,” states Matt Gallo, a Web marketing expert employed by Prospect Genius. “We use search engine optimization tactics to push our clients as close as possible to those coveted top slots for their industry. By doing so, we hope to help our clients reach new customers and provide better service in their local area.”
Mike’s Repair & Service has been Winchester’s trusted HVAC contractor since 1996, and its technicians have more than 30 years of experience in the field. The company offers HVAC installation and repair for water heaters, heat pumps, furnaces, air conditioners, and more.