Best Pesty Media, Experienced Marketer of private pest control niche market websites now opens up to the pest control industry in general.
Russ Francis, a successful marketer of his own niche market websites has an encouraging story for all those running a pest control business and have all but given up on using the internet as a marketing tool.
Francis says, It's not uncommon for people to try and do it themselves only to find what they have done isn't very effective at all, when infact they should be getting exactly the sort of customers they are looking from within their local area.
Asking him, What is that people are doing wrong?
Francis answered, Well, when starting out people have time to do everything but as they get more established running a business becomes time consuming, unfortunately marketing seems to be a lower priority than other activities so it often gets overlooked until there are no customers. Marketing your business online requires not only a new learning for most but also constant refreshing of your knowledge and skill because it changes so much so it lapses and then it's panic stations.
To avoid the monotony of doing the actual marketing online, The secret lies with having a very clear picture of
who you are marketing to
what they want to know
what do you want them to do when they get to your website
how you continue to communicate with them
knowing where and how your visitors are finding you.
By understanding these simple steps, it is very possible to increase your traffic to your website and therefore increase your revenue.
Benefits of having a successful website attached to your business can be significant. Having a system the continually works with existing customers but also generates new customers is a valuable asset for any business.
What's the single biggest tip you can give someone wanting to market there business online?
If you want to DIY then get to understand your customers better and update your website with the relevant information.
If you are busy running your business, which you should be, then understand what's needed and pay someone to do the grunt work for you, says Russ.
The bottom line is that whether it's a small one man band operation or a large company, you can be successful if your focus on your customers, the services you provide and the area you service. Build a system to continually update the content on your website or get someone to do it for you and you WILL get much better results than your average competitor.