redpepper Agency Wins Emerging Media Award for Pinning Parlor Campaign

PRLog (Press Release) - Jan. 29, 2013 - Nashville, Tenn. – redpepper, the Nashville-based, award-winning integrated marketing agency, is proud to announce their most recent accolade as winner of the Emerging Media Award for Innovation in a Social Media Integrated Campaign. The agency was recognized as a winner among companies like Cisco Systems and Turner Broadcasting.

“As an integrated agency focused on innovational marketing technologies, we could not be happier with this win. Pinning Parlor was among our most successful campaigns of 2012, and we’re thrilled that it has been recognized among such distinguished names,” said Tim McMullen, Co-Founder and Lead Strategist for redpepper.

The Pinning Parlor Campaign, a project for Kirkland’s Home Decor, focused not on simply having a Pinterest presence, like many other retailers, but rather on turning the ‘Pinterest phenomenon’ into a valuable tool to help Kirkland’s reach new audiences and provide measurable results. In this campaign, redpepper integrated the following tactics: social media strategy, website development, logo development, e-mail marketing and custom photography.  

The Summit EMA competition is based on the foundation that advertising is consistently at the forefront of the technological evolution of communication. It was created to identify the world's marketing communication pioneers - those pushing the bounds of the communication badlands.

“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect.  Developing, applying and combining emerging media with creative messaging and market awareness is challenging.  Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”

Companies and individuals from more than fifty countries across five continents participate in its award programs with over 800 entries for which only 9% earned recognition as an SIA winner.

About redpepper:
Ad agency by day, invention lab by night, redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running.  Partners Tim McMullen and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than three dozen national and regional industry awards. The agency has also received global coverage for their marketing innovation in a variety of outlets from CNN to TechCrunch & Slate. To learn more, please visit www.redpepperland.com.

Media Contact
Melissa Grisham
mg@write2market.com
(404) 419 – 6677 x103

Photo:
http://www.prlog.org/12068911/1