“For too long petite clothing choice has been determined by fashion designers who indicate which styles are on-trend each season, and these decisions may be totally irrelevant and unsuited to a petite figure”, says Jess.
“Jeetly Petite is democratising the petite clothing industry by embracing social commerce and handing the design choices and power back to the people that matter – petite consumers”.
So how does it work?
JEETLY showcases their range of exclusive design samples online so that they can be voted in or out of the next season’s collection:
Jeetly then asks petite women to add comments on each design (be it changes to colour, cut or style) and share their voting decisions on Facebook and Twitter to see what their friends, family and colleagues think too.
Customers browse each sample product as they would in an online store and consider the merits of fabric and design details like a professional Fashion Buyer.
Then it’s time to decide….The red button is for trashing the design OUT completely, the grey button is to keep it IN for next season. Jeetly also names the garment after the customer with the most popular suggestion viable for production.
Women's business wear is not traditionally driven by fashion trends, rather it is about abiding by business dress code which has remained largely unchanged for decades. Jeetly Petite workwear is for confident petite women who not only wish to look classy, feminine and chic, but prefer to be directional with their work attire, rather than purely fashion-led.
Early indications show that customers are finding this an exciting new way to influence a brands manufacturing and buying decisions, so that they get the workwear looks they really want, without the need for alterations to fit a petite body frame! Finally a chance for stylish, successful Petites to have their say !