BrylaneHome launches patent-pending better-fitting Sleep Tite sheets

PRLog (Press Release) - Jan. 29, 2013 - New York, NY – BrylaneHome® (http://www.brylanehome.com/), home and lifestyles brand in the portfolio of Redcats’ OneStopPlus Group, recently launched the patent-pending Sleep Tite™ sheets (http://www.brylanehome.com/decor/300-TC-Sleep-TiTe-Sheet-Set.aspx?PfId=348048&DeptId=15170&ProductTypeId=1&PurchaseType=G&pref=ps), ultra soft, deep fit sheets that are designed to securely fit even the deepest mattress to prevent slips or shifts, offering a more comfortable night’s sleep.

Sleep Tite™ sheets, featuring patent-pending Sleep Tite™ technology, are made of 100% long staple cotton with 300 thread count, guaranteeing a smooth, tight fit for every mattress from 7” to 20” deep.  Highlights include: fitted sheet that will never shift or slip; sheets that fit better with every wash; one piece seamless construction; no skirt to rip or tear; sheets that will never lose tension (designed not to pucker or bunch) and are easier to put on the mattress; and no mismatched colors due to inserted fabrics or attached skirts.  BrylaneHome® is offering Sleep Tite™ sheets (http://www.brylanehome.com/decor/300-TC-Sleep-TiTe-Sheet-...) (http://www.brylanehome.com/decor/300-TC-Sleep-TiTe-Sheet-Set.aspx?PfId=348048&DeptId=15170&ProductTypeId=1&PurchaseType=G&pref=ps) in twin, full, queen and king sizes in five beautiful colors – sage, ivory, light blue, chocolate and mauve.  Prices start at just $49.99.  

Research conducted by Cotton Incorporated’s Lifestyle Monitor™, an ongoing research program measuring customer attitudes and behaviors relating to apparel, fashion, home furnishings, fiber selections, and other products, found that 41 percent of consumers had a problem with the bottom bed sheet fitting properly on their mattress.  As such, ninety-percent said they would buy a sheet with stretch properties, while 88 percent said they would pay more for such a product.  (Home Textiles Today)

“In response to this consumer research, and to provide our customers an innovative product that makes day-to-day living easier and more comfortable, BrylaneHome® made the decision to be the first brand to offer Sleep Tite™ sheets,” said David Milgrom, Senior Vice President/General Brand Manager for BrylaneHome®.  “Even better, we kept the price for Sleep Tite™ sheets at an affordable level, a definite plus for those who are decorating on a budget.”  

BrylaneHome® offers the latest styles, colors and designs in bedding, bath, window, cooking, dining, entertaining and beautiful home accents. BrylaneHome® also features the Plus Size Living collection, providing convenience and comfort in both home and lifestyle products for plus-size customers.

Visit BrylaneHome.com (http://www.brylanehome.com/) and order anytime 24/7.  Orders are shipped via FedEx and will arrive to the designated shipping address within a few days.  Customers can also join the thousands of fans who are following BrylaneHome® on its Facebook (http://www.facebook.com/pages/BrylaneHomecom/104847202888...)  and Twitter (http://twitter.com/Brylane_Home) pages.  

About Redcats USA/OneStopPlus

OneStopPlus.com® is the #1 destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers.  Proprietary brands in the OneStopPlus portfolio include: OneStopPlus.com® (http://www.onestopplus.com/), Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com) and Bargain Catalog Outlet - BCO® (BCOutlet.com).

Contact Information

Karen Davis

Corporate PR & Communications

Redcats USA

Karen.davis@redcatsusa.com

212-502-9315

Photo:
http://www.prlog.org/12068196/1