Grammar Chic, Inc.: Content Marketing Ideas to Implement Now

Jan. 28, 2013 - PRLog -- The ever growing trend that is online marketing requires small and large companies alike to sit up and take immediate notice.  While the year 2012 largely served as a jumping off point for the strategy, in 2013, content marketing is widely seen as something that is no longer optional.  According to a recent article in Forbes, content marketing is one strategy that is recommended by online experts in business boosting efforts.  Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., a writing and editing company that specializes in creating written content for content marketing campaigns, has taken note of the article and has issued her own statement to the press.

The article outlines the success of Blendtec, a company that launched a video on YouTube that showcased company founder Tom Dickson donning a lab coat and blending everything from an “iPhone to a garden rake” in the blender produced by the organization.  Ultimately, after the campaign went viral, the Utah-based blender-maker’s sales jumped approximately 700 percent overnight.

Amanda E. Clark comments on the success of Blendtec and the organization’s decision to engage in creative content marketing: “The success behind the strategy of Blendtec is a testament to what can be accomplished through a well-thought-out content marketing campaign.  They really took a creative approach to connecting with people about their product and thought outside-of-the-box.  It’s important to note that this type of viral marketing can be done in a variety of ways, whether it is on YouTube in video form, on Pinterest or Tumblr through meaningful, eye catching pictures or via written content for blogs and other social media platforms.  A great content marketing strategy encompasses all of these things.”

Indeed, as Clark asserts, the best content marketing strategies follow certain points, and while deviation is allowed, there is one cardinal rule that always must be present: creative story-telling.  The article notes that effective content marketing strategies are based on the following: putting in the time to brainstorm on what a business hopes to achieve; being creative in the delivery of content; telling a story throughout the process; sticking to a plan; and listening to what the audience wants.

“Purchasing decisions on behalf of consumers are now largely based on how relevant a company is viewed in the public sphere online,” opines Clark.  “Moreover, as a business owner, you must show some level of cohesiveness and continuity across platforms in content marketing strategy.  For instance, blogging about a relevant news topic, creating a video tutorial about the trends the news topic outlines and then promoting both of these sources via well-written Facebook posts and tweets.”

Alternately, Clark notes that many business owners engaged in content marketing ultimately get it wrong when they have mixed messages across platforms.

“There is more to effective content marketing than simply putting up a blog post here on X topic and a tweet on Y topic and then sprinkling in a bunch of other information or facts to the audience,” Clark states.  “If you are not strategic, you will confuse your audience and your objectives and goals will be impacted.  At Grammar Chic we partner with our clients to understand what they want to get out of their content marketing strategy and create content based upon those needs.”

Clark and the Grammar Chic, Inc. team invite all interested business professionals to call (803) 831-7444 for more details regarding professional content marketing writing and editing services, including information pertaining to pricing, turnaround time, etc. Individuals can also email info@grammarchic.net.  Follow Grammar Chic, Inc. on Twitter @GrammarChicInc.

ABOUT:

Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often creates content marketing material related to blogs, social media content and guest posts.  The company also drafts resumes, press releases, Web content, marketing materials and ghostwritten pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit http://www.grammarchic.net.