DARE: Accepting the Challenge of Trusting Leadership by Scott Weiss, Publishing April 2, 2013

Jan. 28, 2013 - PRLog -- Scott Weiss is mad as hell at the state of American business, and he's committed his life to doing something about it. In DARE: Accepting the Challenge of Trusting Leadership (Greenleaf Book Group Press; Publication date: April 2, 2013; $19.95), Weiss dares business leaders to take a hard look at the way they lead and accept honesty as a business strategy.

''The DARE is a heartfelt, thoughtful challenge to the way business is conducted today ... thought provoking and practical at the same time.''

-Arthur M. Blank, co-founder, The Home Depot, owner and chairman, Atlanta Falcons

Drawing on his experience as CEO of 40-year-old executive communication consultancy Speakeasy, Inc., Weiss contends that “business as usual” is broken. In the current business climate of distrust, cynicism and fear, he offers a radical challenge to those who lead. His call for authentic leadership means dropping the mask of the executive persona and the doubletalk of traditional corporate communications. DARE demands an end to our self-deceptions and the deception of others in the name of business as usual.

The implications of honest and truthful leadership are far-reaching, provable and sustainable: employees perform better, corporate cultures improve, clients and potential clients develop a strong sense of trust and bottom lines increase.

In DARE, Weiss calls upon third-party research, interviews and anecdotes to establish authenticity as a powerful tool in the leadership tool box and to tell the stories about businesses that have accepted the challenge and found great success in doing so.

Whether in business or in life, the essential message behind DARE applies: transparency in the way one communicates is directly linked to success, and success drives happiness.

For more information on DARE, please visit www.darethebook.com.

About the Author
Scott S. Weiss is the President and CEO of Speakeasy, Inc., a 40 year-old global communication consulting firm with offices in Atlanta, New York, and San Francisco. Through his leadership work at Speakeasy, Scott has developed a unique perspective on the way today’s executives communicate – internally with their staffs and externally with their various constituents. The result is his DARE to the business community.

Scott has been featured in Forbes, Fortune, and CNNMoney as a thought leader on the impact of executive authenticity and transparency and is a frequent speaker on the subject.

Title: DARE: Accepting the Challenge of Trusting Leadership

Author: Scott Weiss
Imprint: Greenleaf Book Group Press
Pub Date: April 2, 2013
ISBN-10: 1608324222 • ISBN-13: 978-1608324224 • Price: $19.95 • 176 pages • 8.5 x 5.5

To schedule an interview with Scott Weiss, or for additional information, please contact: Scott Merritt, phone: 770-778-4786, e-mail: scott@write2market.com

For more information about Scott Weiss and DARE, please visit www.darethebook.com. (http://www.darethebook.com)