Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, today announced its attendance at the 10th Integrated Systems Europe (ISE), the world’s best-attended tradeshow for the professional audio, video (AV) and electronic systems industry that will run from January 29 to 31, 2013, in Amsterdam, The Netherlands. The company’s attendance in major international industry events such as ISE is part of its continuing efforts to capitalise on the latest trends and investment opportunities in the global digital signage industry.
Launched in 2004 to fulfil the need for a pan-European forum for the emerging markets of professional AV and electronic systems integration, ISE grew quickly to become the undisputed annual marketplace for these industries, promoting networking, education and technological innovation. ISE 2013 is expected to be the largest edition to date, occupying all 12 halls of the Amsterdam RAI for a total net floor area of around 32,500 square metres.
Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: “Digital signage technology has spawn new ideas, innovations and breakthroughs that are rapidly changing the advertising landscape. AIMS is attending major international events such as Integrated Systems Europe to take advantage of new technological advances and best practices and to remain updated with the latest trends and developments in the realm of digital signage. Moreover, the upcoming 10th edition of ISE is a strategically important event as it coincides with the new growth plans of AIMS, which seek to reinforce our reputation as the leading innovator in digital signage solutions in the Middle East.”
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.