The company is targeting the high end pet market in Hong Kong, serving customers who care about the quality and functionality of the products. Noir Lo, Planet’s Choice founder talked about the brands: “brands like Pet Fusion and K&H are already very popular among pet lovers in North America, we are happy we can bring these products to our customers in Hong Kong. Puppia just won the “World Class Product of Korea”, a National certificate that is awarded to a company with a specific item (harness) that is within number 5 of the world’s market share for export.”
Planet’s Choice also provides drop shipping service to pet shops, probably the first one to introduce such service in the local pet industry. Noir said: “we want our business partners to succeed so we will help them as much as we can. Many brick and mortar shops are already facing big challenges such as high rent and keen competition from online shops. We hope that the drop shipping service can reduce their overhead and keep them more competitive without worrying about delivery arrangement.”
The company is looking for business partners to join their retail network and will launch a series of advertising and marketing campaign in February.