PRLog - Jan. 27, 2013 - Celebrity Chef Sanjeev Kapoor joins hands with Rainbow Milk to promote Taste & Goodness
FrieslandCampina Middle East, part of Royal FrieslandCampina – the largest dairy co-operative in the world - today announced that Celebrity Chef Sanjeev Kapoor will be stepping into the role of Rainbow Milk Ambassador for the Middle East. Sanjeev Kapoor is a celebrated Indian chef and entrepreneur who is the most familiar Chef face on Indian TV; owns a TV Channel Food with a huge viewer base and has authored more than 150 cookery books.
Known for his discerning taste, Sanjeev Kapoor will help the Rainbow brand strengthen its connection with the seven million strong South Asian population living in the Middle East and deliver Rainbow’s message of being the perfect match for tea. Tea is one of the most important beverages consumed every day. Rainbow Evaporated Milk adds a rich taste which perfectly complements the tea time experience. Made from pure cow’s milk, Rainbow Milk has no preservatives and is sourced directly from farms across Northern Europe.
Speaking on the engagement with Rainbow, Sanjeev Kapoor said: “As a regular visitor to the Middle East, I have enjoyed the exceptional taste Rainbow Evaporated Milk adds to my cup of tea! Rainbow is a symbol of high quality and tasty dairy products and I am proud to be associated with a brand with such high standards. ”
Sumeet Mathur, Marketing Director, FrieslandCampina Middle East adds “Sanjeev Kapoor is renowned for his world-class cooking. We are glad that he is joining our mission of bringing the taste and goodness of Rainbow Milk to consumers across the region.”
FrieslandCampina, the parent company of Rainbow Milk, is owned by over 14,000 member farmers spread across the Netherlands, Belgium and Germany. As the largest dairy co-operative in the world, the company maintains control and stringent quality though the dairy value chain – from grass to glass.
As a dairy brand, Rainbow Milk has been present in this region for 56 years. Today, the company boasts of a wide array of world-class products across the Middle East including evaporated milk, long life milk and instant milk powder.
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About FrieslandCampina Middle East
FrieslandCampina Middle East operates in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait. The company’s well-known brand, Rainbow, has been a key player in the dairy industry. Launched in 1955, Rainbow offers high quality and practical dairy products. Packed in a tin, Rainbow milk does not need refrigeration, and convenient to use and store as there was no breakage. This was an instant success bearing in mind the arid, hot climate of the Middle East. The rich, creamy taste and consistency of Rainbow evaporated milk has made it popular for use in tea and coffee, direct consumption, cooking and for making desserts.
Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region’s consumers. This includes the popular evaporated milk, in delicious variants – Original, Gold and Cardamom and in two variants for those seeking specific health benefits – Light and Low Cholesterol. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also has Instant Milk Powder and Sweetened Condensed Milk. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.
Issued by Landmark PR & Event Management
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