The Spirit of Sustainability fashion show took place with the aim of promoting sustainability of metal cans being modern, trendy, 100% recyclable and environment friendly. The fashion show is part of the global Canvironment campaign, the ambitious project of Hindustan Tin Works Limited where they directly speak to the consumers and spread the awareness of metal packaging. The evening saw students of Pearl walking the ramp wearing their fellow student’s designs.
Speaking on the occasion, Mr. Atit Bhatia, President of Canvironment Week & Senior Vice President of Hindustan Tin Works Limited said, “Fashion has a direct connect with the youth and hence the right delivery vehicle for us to use and involve the youngsters in a sustainability campaign. We are thrilled to see the outcome and congratulate the students and professors for an excellent demonstration of creativity, talent and passion in a challenging task by presenting some very glamorous garments made from tins and scrap”
Underlining the importance of awareness on environment issues and active participation of youth in the same, Mr. Sharad Mehra, CEO, Pearl Academy, said, “Awareness of current issues that have an impact on our future is key. The fashion industry like any other industry is impacted by the environment. When there is drought for instance, the price of cotton sky-rockets. Environmental sustainability is the key to our future, and we want all our students to learn how to develop processes that will lead to businesses becoming completely sustainable. We commend HTW for taking this proactive step towards environmental sustainability and look forward to a long term synergy with HTW.”
Ms. Drashti Dhami, who is associated with Canvironment campaign for the last 2 years, was the chief guest for the event who awarded the winners and encouraged the students. Expressing her views, Ms. Dhami said, “I am pleasantly surprised with the outcome of this unique fashion show, I have always enjoyed being a part of the high energy and fun filled activities organized by the Canvironment Campaign. I look forward to walk on the Canvironment Ramp to raise the awareness of metal cans, recycling and the rag pickers by wearing the winning outfit developed by the Pearl students on 31st January 2013 at the Grand Finale organized at the India Pack show to be held at the Goregaon Exhibition Center in Mumbai next week”
The excitement could be easily seen on the faces of the students. The dresses were prepared by the graduate students for whom this was learning as well as a fun filled experience.
The event started with a welcome speech by Mr. Atit Bhatia, and then a brief presentation explaining the concepts behind the designs took place after which fashion show started. The evening came to an end with the prize distribution ceremony. At the event, 20 designs were displayed by the fashion students and the best two designs were awarded with the prize money of Rs 30,000 and Rs 20,000 respectively.
The jury consisted of Ms. Drashti Dhami, Mr. Atit Bhatia and Ms. Sakshi Narula, Owner - Krasns Couture & Pearl Academy Alumni.
About Canvironment Week 2012
A unique worldwide initiative, Canvironment week aims at not just educating but taking action as well. For the first time ever, Can makers and Brand owners across the world are coming together to create a ‘United Global Metal Can Sustainability Movement.’
Its goal is to make a significant and sustainable impact by creating an all round awareness about the exclusive benefits of usage of Cans, the vital one being its eco-friendly nature.
The whole event revolves around passion and perseverance to mobilize the cause, ‘Save our Planet’. By building a strong and united Global force, which will lay the foundation to create an Environment, which is Canvironment friendly.
A major effort to support the Global recycling system and the long-term sustainability of the metal cans are the key features of this initiative.
To know more on Canvironment:
Join Canvironment Week Fan Page
Canvironment Week (http://www.facebook.com/
About Hindustan Tin Works Ltd
Hindustan Tin Works Ltd(HTWL),( One of the ten fastest growing companies in India, Economic Times) a premier Indian CAN manufacturer producing a wide range of CANS and quality packing solutions to Dairy Products, Edible Oils, Tea, Coffee, Motor Oils, Medicines, Pesticides, Chemical and Paint Industries, HTWL is one of the leading manufacturers of lithographed metal containers as well.
Tin Cans or "Green Cans" as they are called are the most environment-
HTWL is the first company in India which conceptualized & started the 2 piece cans business in India in 2005.
HTWL has won the Cannex’ 96, 97, 98, 03 awards under the three-piece cans category. It has also managed to bag various corporate awards like Asia CanTech 2009 and 2012 Bangkok; TPC, 2009 Mumbai; Hindustan Tin Works wins Asia Can Tech 2008 & 2007 Food Award, Award for export excellence of the northern region in year 2005-2006, EEPC 07-08 & EEPC 08-09, 09-10 and 10-11 star performer silver award and India Star 2010 Reebok slip lid can award for excellence in packaging in India. HTWL also wins prestigious IMDA, USA award for best category in food for Nestle milo and general line for Foster Clarks. HTW has also won Environment Initiative of the Year 2010 award at the IND SPIRIT 2010 Ambrosia awards etc.
About Pearl Academy
Founded in 1993, Pearl Academy is a leading design education institute in India with campuses at Delhi, Noida and Jaipur. Graduates of the Academy are highly sought after in the industry, and numerous Academy alumni are in key positions at leading design houses and fashion companies worldwide. The Academy takes pride in its high-calibre faculty, outstanding track record in student exchange, international networking and placements. For more information, please visit: www.pearlacademy.com