In a Harvard Business Review report on CSR, Porter and Kramer explained why corporate social responsibility has become so important. The report states, "Myriad organizations rank companies on the performance of their CSR and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR has emerged as an inescapable priority for business leaders in every country."1
CSR reports have become an essential part of business reputation enhancement. There are now international collective sustainability efforts such as the United Nations Global Compact (UNGC), with which global firms (http://www.merrillbrink.com/
Companies may also face negative publicity from activist organizations and other external sources. For example:
· Nestlé, the world’s largest purveyor of bottled water, has become a major target in the global debate about access to fresh water, despite the fact that Nestlé’s bottled water sales consume just 0.0008% of the world’s fresh water supply.
· Pharmaceutical companies (http://www.merrillbrink.com/
· Fast food and packaged food companies are now being held responsible for obesity and poor nutrition.4
In light of such challenges, many high profile businesses are making it a priority to promote their socially responsible and sustainable credentials. According to a large number of customer-focused CSR studies, providing a CSR report is worth it from a commercial perspective (http://www.merrillbrink.com/
Clear Communications are a Must
No strategic CSR plan can succeed without a carefully conceived communications strategy that clearly conveys pertinent information to investors, employees and customers, from corporate reporting to consumer packaging. Moreover, CSR communications should be multilingual (http://www.merrillbrink.com/
1 Michael E. Porter and Mark R. Kramer, “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility,”
2 Russell Lacey, et al., “Longitudinal Effects of CSR on Customer Relationships,”
3 John Peloza, et al, “Sustainability:
4 Porter and Kramer.
5 “Green Gap Trend Tracker Fact Sheet,” Core Communications, 2012.
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Merrill Brink International (www.merrillbrink.com)
Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO 27001:2005 and ISO 13485:2003, and registered to EN 15038:2006 and ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.