Finishing off 2012 with five consecutive years of growth in their premium sales segment, it only makes sense that Hyundai would look for ways to improve their popular premium models. Rather than simply tinker, the automaker released a whole new design direction for their high-end models with the HCD-14 Genesis concept car.
John Krafcik, president and CEO of Hyundai Motor America, explained the unconventional decision simply. Every decision they made with regard to these vehicles, the same decisions that led to five years of growth, have been unconventional, paving the way for a new generation of high-class sedans and coupes.
The vehicles' success is more than market share and sales, however, with ALG rating both vehicles as having superior value retention than competing models.
This new redesign is built around the theme of liquid metals, meant to convey the fluid-like precision of driving the Equus and the Genesis. A brushed metal grille, bold front fascia, and deep grille opening define the aggressive front end, while the side view of the concept looks more like a classic rear-wheel drive sports car.
Chief designer Christopher Chapman explained that they “instilled the HCD-14 Genesis with a premium sport 4-door coupe” aesthetic and outfitted the interior with a driver-centric cockpit design.
Since these are concept cars, there is no definitive release date or guarantee that they will directly resemble the vehicle premiered at the auto show, however, Hyundai made it clear that these vehicles were being engineered with a projected 2014 release, so deviation may be minimal.
For more information about the new Equus or Genesis, contact Family Hyundai's sales team (http://www.familyhyundai.com/