Toyota and Cincinnati Children teamed up for their “Buckle Up for Life” child safety program, and this donation is designed as an extension of what began in Ohio. While many drivers have child safety seats, as many as three out of four of them are either improperly used or installed, and nearly 50 percent of children injured in accidents were not properly restrained either.
Their new campaign, available at www.causes.com/
Despite cars, trucks, minivans, and SUVS being built safer than ever before thanks to the initiatives of automakers such as Toyota, the leading cause of death for American children under 12 is still automobile accidents.
The safety experts at Toyota have realized that there is only so much that engineering can do, leading to their partnership with Cincinnati Children, their educational initiative to keep drivers aware of the proper use of child safety seats, and the donation of these 10,000 car seats.
The goal, rather than simply building safer vehicles, is to train safer drivers and passengers. Family travel expert Corinne McDermott hosted a live chat on January 22 via Twitter with inquisitive drivers, educating them about child passenger safety, in both English and Spanish, focusing on safety seat installation and other ways to protect child passengers.
Readers seeking more information about Toyota's charitable endeavors or their safety record have been asked to contact Lake Shore Toyota. Their dealership, located at 244 Melton Road in Burns Harbor, Indiana, provides access to new and used vehicles, financing, and service to the surrounding areas six days a week.