The certification, awarded by JM-SEO of California, signifies that Cheryl has completed her training and passed a final exam for each segment. The exams cover keywords, page tags, links, news and blogs, website structure, measuring Google rank, metrics, basic and intermediate Adwords, and social media.
Millions of people search Google or Bing every day to find companies, products or services. Search Engine Optimization, or SEO, is all about getting your company to the top so that you can be found by potential customers. Natural or organic listings are a powerful way to do this.
Social Media Marketing includes Facebook, Twitter, LinkedIn, Google+ but also includes YouTube and Local Search.
Pay-Per-Click Advertising, as the name implies, is paid advertising. The advertiser pays a predetermined amount of money when a viewer clicks on an ad.
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