Citybuzz Marketing Investigates If Outsourcing Is The Future Of Customer Acquisition?
Over the past few years the UK has seen many companies shut down as a result of nationwide economic struggle, Citybuzz Marketing wonder why direct sales and marketing firms like themselves are continuing to grow. It seems that now more than ever, increasing amounts of companies and British brands are taking up this method to rescue their falling sales figures.
“The direct marketing community has always been resilient,” said Michelle Tiletnick, DMA research manager “Direct marketing advertising expenditures now account for half of total advertising expenditures and going forward, marketers will continue to be more cost conscious in their campaigns.
Direct sales is customer acquisition and regardless of economic climate businesses are always seeking to grow their customer base. Lawrence Randall, Managing Director of Citybuzz Marketing says that “In times of recession, the need for companies to engage with new and existing customers is heightened. As direct sales does not charge clients for their services, only the results delivered, clients need not extend their business beyond the returns they will receive.”
Every company needs customers and the diverse nature of direct sales allows consumers to hear the message in a wide range of areas, as such, there is no limit to the array of businesses that can use direct sales. This is another reason while direct sales remains stable in a recession climate and why companies such as Citybuzz Marketing are flourishing.
Launching at the beginning of the year, Citybuzz Marketing are working with clients in the charity and non-profit industries and are growing from strength to strength as they bring in a high volume of new customers to their clients on a daily basis. “As long as companies continue to need new customers we will continue to provide a high quality/ high yield service” states Randall.
For additional information, contact a member of the Citybuzz administration team at email@example.com
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