The work involved the preparation of 16no photomontage 3d images along with 6no 3D renders which were all an important part of the visual impact study included in the planning application. The photomontages were produced in order to demonstrate the impact, or lack thereof, the proposed development will have on it’s surrounding environment when built. The viewpoint of each photomontage was taken at a particular location that was deemed to be of a sensitive nature and of a concern to the planning authorities. It was important for each photomontage to be a true and accurate representation of what the proposed development will look like from each location, hence the 3rd Dimension were once again commissioned by Tesco to carry out the work.
Whilst the majority of photomontages were straight forward in terms of 3D modelling and 3D visualisation, one of them proved a little trickier.
Nicholas Polley MD of 3rd Dimension explained why "One of the major concerns during the planning process was the impact that the store would have on the existing small town centre and the linkage between both developments. The photomontages from the existing town centre car park were crucial in illustrating how the proposed linkage will be engineered. This linkage includes the construction of a proposed lift shaft and pedestrian walkway. 3D modeling this part of the development proved the most challenging part of the project but our 3D cad team and 3D artist did a fantastic job."
He continued with the importance of such work in the planning process "When it comes to planning applications, and in particular sensitive ones, the photomontage work of 3rd Dimension is an important part of visual impact studies that accompany such an application. They not only help our clients and planning authorities determine the impact, if any, that a proposed development will have, when built, on neighbouring existing developments and its surrounding environment but our 3D images also help address any concerns that they may have regarding the design, scale and location of the proposed development."
With the securing of plannig permission for such a high profile project, you can easily understand why Tesco call upon the likes of 3rd Dimension. Without such imagery informed decisions cannot be made and therefore wrong decisions can be made.
If you are currently seeking planning permission and require a consultation with 3rd Dimension regarding the production of photomontages for your planning application, you can contact them at the web address above. You can also view their photomontage portfolio (http://www.3rddimension.ie/