Last Year Mahindra had taken the first step in the direction of encouraging the youth to take on the path of excellence by instituting the Youth Transport Personality Award. And this year Mahindra had gone a step ahead to encourage the Youth Transporter to take on their “Papa Ka Business”.
Speaking on the occasion, Mr. Nalin Mehta, CEO & Managing Director, Mahindra Navistar Automotives Limited, said, “Mahindra has resolved to be the change agent in the Indian commercial vehicle industry. In order to walking this talk, we have decided to take this concrete step by developing a unique management development programme that will transform the way young transport minds view their business - MPOWER . At Mahindra, we call it a RISE initiative for Youth Transport Entrepreneurs, with the main objective of helping professionalize Indian Trucking Industry through Management Development Initiatives for Key Stakeholders in the Trucking Ecosystem. In a way, this is an extension of our other similar initiatives, like the Mahindra Transport Excellence Awards and Outperformers’
MPOWER, developed specially by IIM Ahmedabad through the process of co-creation is a pioneering initiative and unique in many ways. The entire course content was developed ground-up through participation of young transporters who shared their concerns and spelled out their knowledge needs for running their existing business through their own vision for future.
Mr. Nalin Mehta, Managing Director, Mahindra Navistar Automotives Limited, further added “This is a great opportunity for young transport entrepreneurs to take maximum advantage through this brand initiative of Mahindra. This is a tool that would help shape their vision for tomorrow’s challenges, so that they are empowered to take their family business forward with state-of-the-
The MPOWER program is sponsored by Mahindra. The fees for the course, study material, field visit and workshops are completely borne by Mahindra. It is a 14 day duration course, started on 23rd January, 2013 to 5th February, 2013 with the first batch of 30 Youth Transport Entrepreneur , including field visit, external workshop.
Mahindra has also organized special Guest lectures by Industry experts to give better insight of the domain development and current trend for this program.
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