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Frasers Hospitality Pte Ltd Set to Further Grow Capri by Fraser Brand

Frasers Hospitality's Successful Singapore Launch of Capri by Fraser Brand Spurs Strong Growth Plan

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Jan. 24, 2013 - Singapore – Frasers Hospitality Pte Ltd (Frasers), a premier leader in serviced residences, marked the Grand Opening of its first hotel residence Capri by Fraser, Changi City/Singapore yesterday with the unveiling of plans to take the Capri by Fraser brand into the global marketplace, following its successful brand launch in May 2012. This includes the opening of two more Capri by Fraser properties this year, the 126-apartment Capri by Fraser, Ho Chi Minh City in March 2013 and the 240-apartment Capri by Fraser, Kuala Lumpur in November 2013. The Group is also in the process of finalising plans for more Capri by Fraser properties in Asia Pacific and Europe.

Created by Frasers to meet the evolving needs of e-generation business travellers, the new urban-inspired hotel residence brand concept Capri by Fraser, is attracting strong market interest with its first property in Singapore enjoying a steady average occupancy of more than 80 per cent since it soft opened in September 2012.

Bolstered by its strategic location in one of Singapore’s robust business districts, within close proximity to the Singapore EXPO Convention and Exhibition Centre, Capri by Fraser, Changi City/Singapore has been attracting strong corporate and MICE clientele from surrounding companies ranging from financial, logistics, information technology, telecommunication, FMCG to airline industries. Stays have averaged between three to five nights, with long stay bookings of over several weeks. Capri by Fraser Changi City/Singapore also scored an early coup of becoming the official hotel of the inaugural Korean Ladies Professional Golf Association (KLPGA) tournament in Singapore, within only two months of its soft opening.

Speaking at the Grand Opening of Capri by Fraser, Changi City/Singapore, Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd, said: “The positive international response that Capri by Fraser has generated within a relatively short span of time is a strong indication that there is a demand for a hotel residence brand that is well positioned to meet the 24x7 work-life balance needs of the rapidly growing e-generation market sector. We are very excited with this response and it is very much our plan to explore the growth potential of this brand internationally throughout Asia and beyond.”

The Capri by Fraser hotel residence concept cuts through the conformity of typical hotels by offering residents an extensive range of facilities and customisable services together with the comfort and convenience of a full serviced residence. E-efficiencies such as iPad-activated checkins, e-Concierge and e-Print facilities are available to complement the always-on lifestyles of business travellers. Seamless complimentary high-speed Wi Fi Internet connectivity is provided to help residents stay constantly connected throughout the property – in the rooms and all public spaces.

In line with its high-tech vibe, meeting and conference facilities are equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features. A choice of food and beverage and leisure options, complemented by fully equipped kitchenettes and Spin & Play integrated launderettes, provide residents with the flexibility to choose how they want to work, stay and play.

Capri by Fraser, Changi City/Singapore is part of the Changi City integrated development consisting of the retail mall, Changi City Point and business tower, ONE@Changi City jointly developed by Frasers Centrepoint and Ascendas. Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 76 properties in 41 key gateway cities and more than 12,300 apartments worldwide.

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Media Contact
Ms Jastina Balen
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6415 0519
E: jastina.balen@frasershospitality.com

About Frasers Hospitality Pte Ltd

Frasers Hospitality, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences across Europe, North Asia, Southeast Asia, Middle East and Australia.

Frasers Hospitality commits to “meeting the unique needs of executive travellers through continuous innovation”, and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today’s discerning extended stay executive travellers in mind, Frasers Hospitality has three brand offerings – Fraser Suites, Fraser Place and Fraser Residence, a second brand, Modena which was established under the Frasers Hospitality umbrella in July 2009 and Capri by Fraser in May 2012. For more information on Frasers Hospitality Pte Ltd, please visit www.frasershospitality.com

About Frasers Centrepoint Limited
Frasers Centrepoint Limited (FCL), the wholly-owned property arm of Singapore-listed consumer group Fraser and Neave, Limited, is one of Singapore’s top property companies, with total assets of S$10.36 billion. From owning just a single shopping mall in 1983, Frasers Centrepoint has since grown to become an integrated real estate company with a portfolio of residential, commercial and serviced residences spanning 20 countries across
Asia, Australasia, Europe and the Middle-East. Its serviced residences management company, Frasers Hospitality, has award-winning gold-standard serviced residences in 31 gateway cities. Frasers Property, FCL’s international property arm, develops world-class projects in UK, Australia, New Zealand, China, Thailand and Vietnam. FCL also manages Frasers Centrepoint Trust (FCT, a Singapore-listed retail trust), and Frasers Commercial Trust (FCOT, a Singapore-listed office/business space trust). As a testament to its excellent service standards, best practices and support of the environment, the company is the proud recipient of numerous awards and accolades both locally and abroad.
Website : www.fraserscentrepoint.com

About Fraser and Neave, Limited
Established in 1883, Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage, Property and Publishing & Printing industries. Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its
subsidiary companies across all three industries. Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders’ funds and total assets employed of over S$8 billion and S$14 billion, respectively. F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA, and employs over 10,000 people worldwide.

For more information on F&NL, please visit www.fraserandneave.com

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Source:Frasers Hospitality Pte Ltd
Country:Singapore
Industry:Tourism, Business
Tags:hospitality, Hotels, Tourism, singapore
Last Updated:Jan 25, 2013
Shortcut:prlog.org/12066509
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