The automotive sales industry in New Jersey has been quick to adopt this new feature from Google after seeing how it can strengthen their online marketing and advertising efforts. It is important for auto dealers to stand out in Google Searches because of the high level of competition among local dealerships. Over the past year, Google has made it notably easier to find dealerships that have added Business Photos on Google Search, Google Maps, and Google+ Local.
They have done so by adding new graphics and images that are designed to let customers know that they can "See Inside" a business (see image below). Only business locations that have added Google Business Photos have the new graphics, and so they stand out from all the businesses that do not have virtual tours. "Customers find us on Google before anywhere else, whether it's to get directions or just by accident. This is one more way we can keep their attention and get them to walk through our front door", said one dealership's sales manager.
"Dealers spend millions of dollars building beautiful showrooms and service departments, and this is the best way to show off the dealership to customers who've never been there", stated Anthony from Black Paw Photo - a local photography company which provides the service to auto dealerships. "Every dealership I've added the service for is absolutely thrilled with it", he continued. "Not only do the tours show up on many Google products, but they are fully embeddable and can be placed right on the dealership's website. As an advertising expense for auto dealers, this is a no-brainer."
Google doesn't provide the service directly, but does so through trained and certified independent contractors. New Jersey auto dealerships wishing to add the service can contact Anthony at http://www.insidebusinessnyc.com/
Google Business Photos is the first on-demand service of its kind ever offered through Google. For the first time ever, a company can call a photographer to request service and have a virtual tour live on Google in under a week. New Jersey auto dealerships have been taking advantage of the service and the excellent exposure it gives them.
The following link will take you to the virtual tours of Circle BMW and several other New Jersey auto dealerships: