To match the exclusive and unique shopping experience the launch was headlined by the world's top electric violin band FUSE, aka Linzi Stoppard and Ben Lee. FUSE performed on their exclusive $1.5M Swarovski Crystal violins.
On arrival at Avenue, guests were greeted with dramatic floral fountains and live music and entertainment from the award-winning virtuoso musicians and Guinness World Record holders (for fastest performance of a violin), FUSE Violinists, who blend exciting pop tracks with electrifying performances on unique crystal electric violins.
A spectacular virtual hologram fashion show featuring live models interacting with their virtual counterparts then took centre stage, with all of Avenue's brands showcased, FUSE violinists closed the fashion show with an epic version of 'The Chain' (Fleetwood Mac).
The FUSE performance was the perfect compliment to this exclusive event performing hits from their rock anthems album.
FUSE Signature Swarovski violins are the most expensive electric violins ever made, each violin has over 50,000 crystal, individually applied by hand. What Electric Violin Duo FUSE do can have a truly global appeal; there are no language barriers.
Whilst they are very proudly a string band, listeners can sing along to the choruses that we all know. FUSE bring their unique brand of entertainment to a whole new audience, let’s hope they are ready!
Avenue at Etihad Towers is currently home to more than 34 luxury brands and brings 20 brands to the Abu Dhabi luxury market for the first time. It also sees a number of these brands make their debut in the Middle East and even the world. Avenue's impressive retail offering is serving Abu Dhabi's ever-growing desire for the world's finest brands and also firmly placing the UAE capital on the international shopping map.