Policicchio helps clients plan for the creation, publication, and governance of content that is accessible and useful. She has extensive experience writing, editing, and formatting content for the web to make it easy to scan and action-oriented.
Before joining Balance, Policicchio spent more than four years at World Wildlife Fund (WWF) focusing on Marketing and Communications. There, she created a strategy and editorial process to define when, how, and why content should be created or edited for the website. This guided the content development and information architecture for a major responsive redesign of worldwildlifefund.org in August 2012. She also drove content promotion for WWF’s social media channels and e-mail newsletter.
Policicchio holds a bachelor’s degree in Business Administration and a minor in Psychology from Elizabethtown College in Pennsylvania. When not at Balance, she is an active member of the Content Strategy and Web Content Mavens Meetup groups and DC Web Women. She also volunteers for the American Cancer Society.
Located in Springfield, Virginia, Balance Interactive is a full-service web development and design firm. The company helps trade associations, corporations, and government agencies strategically use online technology to better communicate with customers. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and WBENC certified. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.
For more information contact Valerie Klemencic at Balance Interactive, 703-451-8675.