More than 21% of adult Internet users research products and services on the Web on any given day, according to a study conducted by the Pew Internet & American Life Project. These Internet-savvy consumers include people who need tax resolution services. That’s why it’s vital for a small firm like Figgatt Tax Services to have a Web site that is not only actively maintained and full of useful information, but also delivers high rankings when Web users search for answers to their tax problems.
“I chose Prospect Genius as my Web service partner because they really understand the tax business and know how to describe what goes into helping solve tax problems in a way that will get found on the Internet,” says Figgatt. “These days, your presence on the Web is like a sign outside the door: It’s how people find you. Where other SEO providers were simply high-volume generalists, Prospect Genius has dug in to understand how to help my business get found by the clients who need tax assistance, when they need it.”
To help Figgatt Tax Services improve its search engine performance, Prospect Genius is utilizing a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords into a Web site so that search engines will view the site as extremely relevant for searches using those keywords. Thus, when taxpayers in Fairfield County or Westchester County query Google, Yahoo!, or Bing using search terms like “tax help Bridgeport,”
“By improving Figgatt Tax Services’ ranking on search engine results pages, we hope to get more eyes to the firm’s Web site,” states Matt Gallo, a Prospect Genius SEO expert. “Once people visit the site, they can see firsthand what differentiates Figgatt Tax Services from other local tax consultants.”
Figgatt Tax Services is owned by Tom Figgatt, an enrolled agent licensed by the U.S. Treasury to represent taxpayers before the IRS for tax return preparation and in tax audits, appeals, and collections. Figgatt has more than 30 years of experience helping people plan ahead to minimize tax liabilities and preparing returns. His firm offers help with back taxes, IRS audits, collection actions such as levies and liens, tax settlement negotiation, and other services designed to help resolve tax problems. Figgatt holds an MBA from the Harvard Business School (awarded with highest distinction)