In this role, Keating will be responsible for opening new accounts, coordinating distribution, conducting off premise merchandising and hosting on-premise promotional events at restaurants, bars, charitable events and tasting centers.
“Mike comes to us with an impressive background and proven record in on-premise operations and retail management. His relationships in the industry, and passion for customer service are unparalleled and will enable us to add market share and extend our footprint in Georgia,” said Bruce Taub, President of The Fat Cat Beer Company. “We’
Prior to joining The Fat Cat Beer Company, Keating worked at Taco Mac (http://tacomac.com/
“I’m looking forward to working with the Fat Cat team and expanding their presence,” said Keating. “There will be a lot of opportunities to increase our brand awareness through onsite events and it’s going to be a fun challenge given my experience and relationships in the industry.”
The Fat Cat Beer Company currently offers three distinctly different craft beers, including its Fat Cat™ Lager, Sultans of Wheat™ and ShawShank’s Injunction™ Pale Ale. The Beale St™ Brown Ale will be released in February and an IPA is expected in late March.
About The Fat Cat Beer Company, LLC
The Fat Cat Beer Company, LLC is known for providing iconically packaged, handcrafted session beers that are complex in nature, but smooth in taste. Fat Cat beers are brewed under its proprietary statements of process and tested for quality assurance. The beers are currently available in four states, including Georgia, Alabama, Florida and Virginia, with expansion plans to other markets later this year. To learn more, visit http://www.fatcatbeers.com or follow them on Twitter @TheFatCatBeerCo (https://twitter.com/