The regional Porsche representative has witnessed a dramatic rise in demand with an overall total sales growth of almost 60 per cent over a five year period between 2007 and 2012. At the close of the year a record 9,171 vehicles were delivered to customers across the region compared to 7,945 in 2011 (+ 15 per cent).
The highlight of this record-breaking year was December with a total of 1,099 vehicles sold, the highest monthly deliveries of Porsche cars in the region in its history.
George Wills, Managing Director of Porsche Middle East and Africa FZE, says: “2012 was a phenomenal year; demand across key model ranges was extremely positive with the Cayenne and 911 proving to be extremely popular with customers. Order banks for the new Boxster are bulging and the Panamera GTS has proven a real success, too. We have continuously offered new product highlights throughout the last 12 months and this strategy has paid off.”
The popularity of the Cayenne continues to rise in the region with a 19 per cent year on year sales increase of the model. It contributed more than 60 per cent of the overall sales figures for 2012.
Together with the recently announced Panamera Platinum Edition, Porsche will unveil the new Cayenne Turbo S at the upcoming Qatar Motor Show (29th of January till 2nd of February 2013). With an engine power of 550 hp, it ranks at the very top in the sports car manufacturer's SUV model range and represents one of the fastest SUV available today.
The seventh generation 911 Carrera proved to be the biggest success story across the region in 2012 reflecting the global trend. With 1,274 iconic sports cars delivered, the year on year sales increase is an unsurpassed 95 per cent (2011: 654).
Continuing to raise the bar, the company will premiere the highly anticipated 911 Carrera 4 and 911 Carrera 4S models in Qatar later this month. Porsche’s latest all-wheel drive with rear-focused layout guarantees maximum vehicle dynamics on a wide variety of road surfaces and in all weather conditions.
Last year’s release of the new generation Porsche Boxster was well received in the region with positive second half sales; 227 models were delivered to customers.
Wills added: “These figures speak for themselves. Our products are well known, well-loved and highly desired across the region. Porsche is, and always will be, a strong lifestyle statement, and there’s no denying the brand’s legacy.
“Porsche is a brand that represents automotive excellence. Our products exude passion and performance whilst continuously exceeding expectation of what a modern and intelligent sports car should be.”
Globally, Porsche AG sold more sports cars in 2012 than ever before: 141,075 customer deliveries equal an increase of 18.7 per cent compared to last year's record of 118,868 vehicles sold. Over the past three years, the Stuttgart-based sports car manufacturer has increased the number of vehicles delivered to customers by 83.9 per cent.