The corporate decision was to divide the smaller and more specialized products to their own site, thus allowing for an ease of navigation and a better shopping experience for the consumer. The current website which presents the thermometers for sale, was deemed to be "Too much information"
While this site offers many types of digital thermometers, the Cooking Thermometers and the Laser Thermometers will be the most represented, according to a company spokesperson. "We wanted this site to showcase our Cooking Thermometers, and our Laser Thermometers, as these are some of our more popular items".
The company has designed the new site for ease of use as follows: There are eight major categories of thermometers offered on this site, with sub-selections within each. For example: the first category is 'Digital'. Within that category are 5 sub-categories:
details about each product, and prices.
Other categories include: Outdoor, Cooking, Medical, Video Borescopes, Clocks and Timers, Traditional, and of course a Miscellaneous category to accommodate the really unusual types of thermometers available today. Another section named New Products is present, for special arrivals.The site has also been designed for ease of use, and the site designers are pleased with the result. After extensive testing and presenting the site to focus group reviews, the site was launched on January 18th 2013. 4Joys Technologies was hired to design the new site.
For purchases on the new site, the company has arranged ground shipping as low as $6.50. As an additional bonus, should the total value of the purchase be over $100, the company will ship the items for free. Also, Same Day Shipping on In-Stock items, purchased by 2PM EST Monday through Friday.
The company has released this statement about the success of their current site:" Since 1998 we have been selling high quality Thermometers. Partly because of our refusal to sell anything but the best and partly because of our dedication to both our customers and our products, we
are the leading Internet seller of Digital Thermometers and accessories."
Both websites boast a 128-bit SSL security encryption for safe purchasing, and they accept all major credit cards.
The have again included toll-free calling of the sales department: 1-866-582-2610, to speak
with a live representative. Monday - Friday 9am - 5pm Eastern Time. One may email them at
firstname.lastname@example.org. For USPS postal mail service, the offices and warehouse is located
at at Digital Thermometers, 133 West View Drive, Meriden, CT 06450