Marca launches Mobile Marketing Solution

Jan. 23, 2013 - PRLog -- Marca, an award-winning provider of marketing strategy, brand development and campaign execution, today announced the launch of Mobile Marca - a provider of design services, application development, campaign strategy and rapid development tools for the mobile environment.  

According to Gartner Group, a leading technology industry analyst, the mobile market has eclipsed the desktop market for the first time in history both in number of users (over 6B active handsets worldwide) and the reliance on smart devices as their primary computer (78% of smart phone users prefer to use their device over a desktop for simple computing needs.)

“The mobile revolution is unlike any other in both its scope and breadth.  With over 90% of smart phone users indicating that they have their device within reach 24/7, the channel is too valuable to underinvest in your approach,” stated Antonio Ragio, Marca’s Chief Executive.  “It is simply not enough to have a desktop website.  Any business today must be thinking about how they serve their content, drive customers and build their brands on a mobile platform.  If not, you will fail to capitalize on this historic trend.”

Mobile Marca will provide mobile website design, content creation and development,  development of mobile applications and marketing campaigns that will drive awareness and designated action for a company’s mobile brand.

“We believe companies approaching the mobile platform must take a holistic approach in order to be successful.  It is not simply about offering a mobile presence, although that is a critical first step.  Like other advertising and brand building channels, the question becomes how can we draw attention to our brand and have our target audience take a specified action,” commented Jeremiah Baumgartner, the firm’s global client lead.

Mobile Marca’s website platform:

•       Allows organizations of all sizes to offer a fully customized and on-brand mobile presence within 5 business days

•    Leverages a mobile optimized CMS – making it easy for organizations to manage their content

•    Requires no coding expertise on the client side

•    Helps identify and build a content strategy that is optimized by a mobile platform

Mr. Ragio concluded, “When a new industry emerges that has the potential to change the game altogether the natural reaction of the masses occurs in a few unpredictable stages.  Hesitation - where no one wants to be first.  Then acceptance – realizing they must get involved – to overreaction and finally understanding.  With mobile, we are stuck in the hesitation phase.  Today, we are seeing too many firms dead set on throwing too much money and time at the challenge.  We have shifted from convincing clients they need mobile to helping them approach the endeavor in the most productive way possible.”