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Understanding Corporate Video Speak

Don't know the difference between a GV and a POV or a PTC and a VO? Then you need this short bluffer guide to the language of video.

PRLog - Jan. 23, 2013 - Video production like most industries has it’s own specialist and sometime confusing language. All of which is fine for those familiar with it but very off-putting if you’re about to make your first excursion into the business – say as a client looking to produce your first corporate video production

To help de-mystify things a little here’s a few key phrases from our bluffers guide that should help out if you’re about to dip your toe into the crazy world of video production



A wide shot often used to give the viewer a sense of place or location.


A short shot taking the viewer away from the main subject usually showing a different angle, often used in interview situations to hide a cut or edit.


Piece To Camera.  This is where a presenter speaks directly to the camera as in a news correspondent reporting.


Voice Over. An unseen person describes what the viewer is seeing.  Often used in corporate video productions.


The process that takes place when all material has been shot and usually refers to the editing stage.


A list of shots and angles that are required to illustrate specific items in the main script.


Point Of View. The view the camera will show.


An audio recording of the background sounds in a particular location.

Of course those are just a few of the most common of many terms used in video production but the best advice would be to work with people like Icarus Media who won’t try to confuse you with industry speak.

Icarus Media are a leading corporate video production company who work across the UK and many overseas locations. In addition to their work in corporate video production they are also known for their expertise in web video production, educational video production, training videos production and viral video production.  With websites now central to most companies marketing and promotional activities, Icarus are reporting a growing demand outside what has traditionally been described as corporate video production. Internet video, company video and corporate communication videos are all variations on the same theme but with subtle differences depending on an individual company’s approach to promoting their business or organisation.

For more information on corporate video production visit Icarus Media at www.icarusmedia.co.uk or call us on 0845 130 2588

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Source:Icarus Media
Location:United Kingdom
Tags:corporate video production, web video production, training video, internet video
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