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Follow on Google News |  Fundraising New Rules: Pantheon, BlackRock, MVision DebateThe first of five “new rules” for GPs attempting to win capital commitments in a changed private equity investor landscape. John Greenwood of Pantheon, Mounir Guen of MVision and Russell Steenberg of BlackRock
By: Privcap 
New Rules of Fundraising “The New Rules of Private Equity Fundraising” Rule No. 1 is: Expect everything to be more difficult. Analyzing this market reality is a panel of experts including John Greenwood, Advisor at Pantheon Ventures, Mounir Guen, Founder and CEO of MVision Private Equity Advisers, and Russell Steenberg, Managing Director and Global Head of BlackRock Private Equity Partners. The program concludes with an expert Q&A with Mounir Guen of MVision, the sponsor of this series. Topics discussed include: why fundraising now costs more, takes longer, requires more travel and is just generally harder, why certain target fund sizes may make fundraising problematic, the challenges of long investor checklists, the influence of Canadian-style GP disintermediation, and the importance of the US as a fundraising destination. View the full video program here - http://www.privcap.com/ http://www.youtube.com/ Russell Steenberg Managing Director BlackRock Private Equity Partners Mr. Steenberg has more than 28 years of private equity investment experience. Mr. Steenberg is the global head of BlackRock Private Equity Partners, having joined in July 1999 as founder and head of Private Equity Partners. Mr. Steenberg is also a member of BlackRock’s Leadership Committee. Prior to joining BlackRock, he was a co-founder and Managing Director of Fenway Partners, a middle-market buyout group with $1.4 billion of capital under management at the time of his departure. From 1983 until joining Fenway in 1995, Mr. Steenberg was employed by AT&T Investment Management Company, where he was co-head of the AT&T Pension Fund’s $3.6 billion private equity investment portfolio. In that capacity, he participated in sourcing, structuring, executing and monitoring the investments of the AT&T Master Pension Trust in non-publicly traded debt and equity securities and private equity partnerships. While at AT&T and Fenway Partners, Mr. Steenberg made over 100 private equity investments with 36 general partners, committing or investing an aggregate of over $3.6 billion of capital ($337 million to venture capital fund investments, $2.5 billion to other private equity fund investments and $795 million to direct investments) Monuir Guen CEO MVision Private Equity Advisers Mounir Guen founded MVision in 2001. He is a veteran fundraising specialist, advisor and manager, and has led the development of MVision to the point where it is now the world's leading independent international private equity placement agent. Previously Guen spent 13 years at Merrill Lynch where he was a Managing Director and was responsible for building up the international non-US business, both on the General Partner and Investor level, and creating a particularly strong franchise. He established an innovative proactive origination program for Europe and extended the concept to a global model. He has been selected as one of the top 50 most influential personalities in Private Equity in Europe, and served on the EVCA European Valuation Committee to establish policy currently in use. He currently serves on the EVCA International Relations Committee. Guen's over 20 years of experience and deep knowledge in the private placement business and, more importantly, his deep relationships with leading global investors are unrivaled in today's market. His focus on the General Partner as the client is the principle on which MVision was built and upon which it executes every day. Guen has an ABD Postgraduate Degree in Economics and a Bachelor of Arts degree in Economics and History from Georgetown University, and a Master of Science degree in Economics from the London School of Economics. John Greenwood Advisor Pantheon Ventures John V. Greenwood is currently employed at Pantheon Ventures. Greenwood is a part of the North American team of Pantheon Ventures and focuses on the Canadian market. Greenwood has over 19 years of experience in the private equity industry. Previously, he served as a Managing Director at TD Capital, Northleaf Private Equity Investors IV, L.P., Northleaf Private Equity Investors II, L.P., Northleaf Private Equity Investors V, L.P and Northleaf Private Equity Investors I, L.P. Mr. Greenwood joined TD in 1996 and was a part of Private Equity Investors (Fund of Funds). He was responsible for TD Capital's investments in third-party managed venture capital, leveraged buyout, and other private equity funds. From 1987 to 1995, he was a Partner at Canadian Mezzanine Fund. From 1984 to 1987, Mr. Greenwood served as an Investment Officer in the Venture Capital Group of CitiCorp. He serves as a Member of Advisory Board of Walsingham Growth Partners. Greenwood holds an M.B.A. from the University of Toronto and B.A. (Honors) from Trinity College, University of Toronto. End
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