Some Benefits of this Partnership Include:
• An Industry First: The global partnership between MixRank and Yesmail Interactive is an industry first, providing online marketers with insights from display advertising data and digital data from multiple channels which can be leveraged to reshape and improve overall marketing strategy.
• Integrated Insights and Reporting: The partnership brings comprehensive display data spanning 93,000 publishers and delivers performance metrics including publisher URLs, number of views, historic ad performance, ad creative, and destination URLs leading to the ad’s landing page. This information allows marketers to gain full visibility into the competition’
• Simplified Research: Marketers will be able to quickly react to their competitors’
• Intelligence across 7 Digital Channels: By adding MixRank’s industry-leading display ad data, Yesmail Market Intelligence (http://www.yesmail.com/
“The ability to track, monitor and analyze all competitors’
"Marketing is becoming increasingly more data-driven, and these significant enhancements take Yesmail Market Intelligence to a new level when it comes to competitive digital data," said Ilya Lichtenstein, Cofounder and CEO of MixRank. "The combination of MixRank's industry-leading advertising data and Yesmail's proven marketing intelligence capabilities will make marketers’ lives easier by saving them considerable time and money, otherwise invested in time-consuming manual data pulls, complicated data mining and daunting presentation development. This partnership further demonstrates Yesmail's commitment to working with innovative startups and delivering cutting-edge marketing intelligence software to its customers. Everyone at MixRank is thrilled to be a part of this industry breakthrough."
About MixRank (http://mixrank.com/
MixRank on Twitter (https://twitter.com/
About Yesmail (http://yesmail.com)
Yesmail on Twitter (https://twitter.com/
About Yesmail Interactive
Yesmail Interactive, an Infogroup company, powers intelligent customer interactions. Providing insights to recognize and understand customers and deliver contextually relevant digital communications, while respecting their preferences and privacy, Yesmail helps marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. Yesmail helps marketers compete in the age of the customer. For more information, visit www.yesmail.com.
Headquartered in San Francisco, California, MixRank is a competitor intelligence tool for display advertising. With the world’s largest database of display ads, MixRank analyzes millions of display and contextual ads from hundreds of thousands of advertisers every day and identifies patterns in campaign structure and content. For more information, visit www.mixrank.com or follow MixRank on Twitter at www.twitter.com/