ITEX Helps San Diego Businesses Increase Sales through Social Marketing and Barter

Jan. 22, 2013 - PRLog -- ITEX Helps San Diego business Increase Sales through Social Marketing and Barter

San Diego, CA – January 22, 2013

Why are so many San Diego area businesses using ITEX (http://www.itexinsandiego.com (http://www.itexinsandiego.com)) barter and social marketing to increase their sales and reduce costs of purchasing materials and supplies?

Over 2000 Southern California area businesses are members of the ITEX Business Bartering organization which counts over 25,000 members throughout Canada and the US.

Even though bartering exchanges have been around for decades, over the last few years, there has been an explosion in the use of Business bartering by businesses of all sizes and types.

What is a barter exchange? It is a professional organization that enables its members to sell their products and services for barter money (in this case - ITEX dollars) that they can then use to purchase a wide range of products and supplies from other member businesses. It is basically creating an alternate currency – carefully regulated and safe.

Why are businesses flocking to barter?

Not only can they increase their sales by an average of 10 to 15 percent without additional marketing or advertising costs, they can also reduce the cost of materials and supplies they need to run their business. Barter is great for moving excess inventory, transforming employees’ down time to cash, and efficiently marketing advertising, entertainment, hotel rooms, or other service resources that disappear if not used.

According to Art Kaliel, manager of ITEX San Diego, “In addition to providing an interactive online marketplace ITEX also provides a community – in many ways this is COMMUNITY MARKETING – social marketing if you will – because those members who sell their products & service by ITEX now have ITEX dollars to spend on other ITEX members products & services.”

In addition to listing a company’s products and series, ITEX also works with them – on a daily basis – to expose the ITEX community to each company’s products and services, as well as providing a free service that shares member wish lists to the other members.

Does your restaurant need a new six burner range? ITEX can help you find it. Does your business need a new janitorial service, ITEX will help you make contact with the appropriate ITEX vendor who can provide that service. Do you need a break and want to rent a condo on a tropical beach or have a skiing holiday? ITEX can help you find the right destination – that you can pay for using your ITEX dollars!

More about ITEX

ITEX has been operating in San Diego for nearly fifty years and currently provides access to thousands of San Diego businesses who are bartering services and products. ITEX San Diego covers communities throughout San Diego as well as San Marcos, Santee, Escondido, El Cajon, Vista, Carlsbad, Encinitas, La Mesa, North San Diego County, Oceanside, Del Mar, Cardiff, Carmel Mountain, etc. Check it out at http://www.itexinsandiego.com and at the “ITEX in San Diego” YouTube video channel - www.youtube.com/user/ITEXSanDiego