In today’s digital age, it can be difficult for a small business to market itself effectively without a strong Web presence. Large companies and national chains rely heavily on Web marketing tactics, and locally owned small businesses like Complete Appliance Service must do the same in order to remain competitive in their industry. One of Prospect Genius’s primary online marketing techniques is a process known as search engine optimization, or SEO, which improves Web sites’ performance on relevant search engine results pages. According to surveys posted by the Pew Internet & American Life Project, some 59% of Internet-using Americans visit a search engine on any given day, which means that SEO can offer small businesses a way to reach out to those Web-savvy prospective clients who wouldn’t learn about the business through another medium.
By incorporating industry- and location-specific keywords into Complete Appliance Service’s Web site, Prospect Genius hopes to move the site closer to the top of relevant search engine results pages. Going forward, queries to search engines such as Bing, Yahoo!, and Google using terms like “refrigerator repair,” “dishwasher repair,” and “oven repair” should lead the searchers to encounter Complete Appliance Service’s Web site. Once they click the link, Stockton residents in need of appliance repairs will know who to call for the job.
“Studies have shown that sites in the top two or three search engine results get the most clicks,” explains one of Prospect Genius’s SEO experts, Matt Gallo. “By pushing Complete Appliance Service toward those top slots, we can potentially introduce the business to prospective customers and help it broaden its customer base.”
Complete Appliance Service offers washing machine, dryer, dishwasher, oven, and refrigerator repair to Stockton-area homeowners. The company strives to offer fast and reliable appliance repair service at affordable rates.