Grammar Chic, Inc.: Ghostwriting Services Provide Marketing Opportunity for Business Owners, CEOs

Jan. 22, 2013 - PRLog -- In the world of business, creating and promoting a brand is forefront in ensuring long-term success.  Oftentimes, it is the CEO of a company or a founding partner who is instrumental in the idea or motivation behind the company’s message.  As such, there is interest on behalf of consumers in learning more about the movers and shakers central to an organization’s success and the internal marketing strategy for propelling and promoting the chief of a company—making that individual the face of the organization.  A recent article in the El Dorado Springs Sun discusses the penchant for business owners and CEOs to enlist the help of professional ghostwriting services in the creation of full-length non-fiction manuscripts outlining their professional success and creative vision for their companies.  Amanda E. Clark, president of Grammar Chic, Inc., a professional ghostwriting service, offers her own opinion on the use of these manuscripts as powerful marketing materials.

The article notes that many business owners and CEOs have looked to the creation of ghostwritten manuscripts in order to raise their professional profile and achieve greater levels of credibility among consumers and media outlets.  Public relations professional, Marsha Friedman, notes, “Everything else being equal, I saw that it was much easier to get clients invited on TV and radio talk shows if they’d written a book.  After exploring the reasons, I realized just about anyone with the right message can use a book to boost their visibility.”

Amanda E. Clark of Grammar Chic, Inc. agrees with Friedman’s message.  “Indeed, her point is spot on.  I have been contracted to write books for a variety of business professionals,” comments Clark.  "Some of them have recounted their own stories in the creation of their business and some actually use the opportunity to discuss the happenings of a particular industry.  In either message, the business pro is being placed in an expert position.  And if the book is well written, professionally researched and delivered in the appropriate manner, it can be used in a variety of ways.  Everything from basing speaking events or seminars on the text or using the book as a way to attract new customers, the sky is the limit.”

However, Clark notes, business owners or CEOs who contract professional ghostwriting services like Grammar Chic, Inc. should not immediately believe that they are going to get rich from the endeavor.

“Let’s face it, when more than 11,000 business books are published each year, and we aren’t even taking into consideration the number of eBooks or self-published materials put onto the market, a would-be author must realize that there is significant saturation,” states Clark.  “Moreover, the average book sells less than 2,000 copies.  However, if you are taking a level-headed approach and using a book to up your profile, get noticed in your industry or promote your company’s brand, you are much more likely to succeed.”

As a published ghostwriter in both fiction and non-fiction genres, Clark notes that she has been pitched on many different types of projects, some that she has accepted and others that she has turned down.

“I always take a realistic approach with my clients and potential clients,” she notes.  “If someone comes to me and I realize off the bat that there is little chance of this book being successful, whether in traditional or self-publishing markets, I tell the individual.  You have to really do your research regarding the ghostwriting and publishing process in order to know if it’s right for you, your business and your overall career.”

Clark and the Grammar Chic, Inc. team invite all interested business professionals to call (803) 831-7444 for more details regarding professional ghostwriting and editing services, including information pertaining to pricing, turnaround time, etc. Individuals can also email info@grammarchic.net.    

ABOUT:

Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often creates content marketing material related to blogs, social media content and guest posts.  The company also drafts resumes, press releases, Web content, marketing materials and ghostwritten pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net.