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Incredible Discoveries Announces Cooperative National DR Marketing Campaign With BioSmart™Sciences

Top direct response marketing company to employ unique go-to-market strategy to launch the BIOS™ Pillow in the United States

Jan. 22, 2013 - PRLog -- CONTACT:
Lee Kaplan
Incredible Discoveries
954.935.3162, ext. 230

Incredible Discoveries Announces Cooperative National Direct
Response Marketing Campaign With BioSmart™ Sciences

Top direct response marketing company to employ unique go-to-market strategy to launch the BIOS™ Pillow in the United States.

POMPANO BEACH, FL (January 22, 2013) Incredible Discoveries, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced a cooperative direct response venture with BioSmart Sciences, Inc. of California to launch the BIOS Anti-Snore Pillow in the United States., the first of 4 BIOS™ products the company intends to launch in 2013.

BioSmart™ is an advanced bioscience company specializing in the application of sleep science and biomechanics to posture and sleep products in the consumer, business and medical sectors. The company’s products, which include pillows, mattresses and chairs, are based upon biomechanical and sleep research, producing an array of proprietary, next-generation sleep products which fulfill the promises of better sleep, higher productivity, better health and slower aging.

The BIOS™ Anti-Snore pillow has undergone three clinical studies and a biomechanical study, leading to FDA clearance for reduction of snoring events and the symptoms of mild sleep apnea. In fact, the clinical trials demonstrated a 78% reduction in the number of snoring events, 86% reduction in the duration of snoring events and a 24% reduction in mild sleep apnea.

Mark Bradlee, CEO of BioSmart™ said, “We are very excited to be launching our clinically-tested pillow via direct response television with Incredible Discoveries in order to properly inform the viewers of the science behind our BIOS Anti-Snore Pillow and how it can change people’s lives” .

“We are extremely excited to be partnering with BioSmart™ on the first of 4 expected products™,” said Lee Kaplan, Operations Manager for Incredible Discoveries. “Before taking on this project I had several friends of mine test the product and after their comments I was sold. The BIOS™ Anti-Snore pillow is truly an innovative and incredible product that today’s consumers will soon be discovering through the direct response marketing endeavor we’re engaging in.  By employing our unique BranduWin™ strategy, which includes branding, marketing, and direct response television (DRTV), BIOS™ will soon be a household name in the United States.”    

Incredible Discoveries also occupies a unique position in the direct response industry.  They are a division of o2 Media, Inc., which produces the Lifetime Network’s daily morning show for women, ”The Balancing Act.”   As a part of their layering approach in direct response strategy, Incredible Discoveries will be featuring the BIOS™ Anti-Snore Pillow in an educational segment on the importance of sleep to good health which will assist in branding and heighten the product’s chance of success. As Dr. Mehmet Oz recently said in an interview on Dateline NBC, “The most underappreciated health tool we have is sleep….”

 For more information on Incredible Discoveries’ unique go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.


Incredible Discoveries, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development.  Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues.  Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise.  Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.


O2 Media™ is an award-winning full-service integrated media and production company specializing in launching brand names out into the world through compelling storytelling and two-way conversations. Our team of Production, Marketing and Technology experts generate buzz and brand awareness for our customers and content partners with a fully integrated media solutions mix using our four Branded Entertainment TV shows, Direct Response, Print and Online Marketing channels. For more information visit www.o2MediaInc.com.

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Location:Pompano Beach - Florida - United States
Industry:Marketing, Entertainment
Tags:Incredible Discoveries, BioSmart Sciences, BIOS Anti-snore pillow, O2 Media
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