APC by Schneider Electric Appoints First Distribution as a Distributor in South Africa

Jan. 22, 2013 - PRLog -- Local value added distributor, First Distribution (http://www.firstdistribution.co.za/), has signed a distribution agreement to represent APC by Schneider Electric in South Africa.

According to Charlie Murray, general manager at First Distribution, discussions with APC by Schneider Electric began in mid-2012 and the signing of the agreement was one of First Distribution’s first business transactions in 2013.

“We are currently in the process of positioning First Distribution as the pre-eminent South African distributor of leading brands in data centre and enterprise computing. Our latest agreement with APC by Schneider Electric strengthens this business initiative” says Murray.

First Distribution will distribute the APC by Schneider Electric product range, which includes four primary application areas: home/ small office, business networks, data centres and facilities, and access provider networks.

All APC by Schneider Electric products are already available from First Distribution and the company is in the process of hiring a product manager to support its partners with any queries.

“Schneider Electric is pleased to partner with First Distribution, a company with a first-class track record for stable, consistent product and service supply. The new channel partner will hold APC by Schneider Electric stock, support resellers, and promote and represent APC by Schneider Electric’s products and services in the IT channel.

“We are certain that First Distribution’s national infrastructure, technically competent staff and close relationship with its business partners will add value to our brand’s products and services,” says Gina Santos, distribution manager for Southern Africa at Schneider Electric.

Murray adds that the agreement enables First Distribution to offer its partners even more options in providing their customers with world class networking solutions.

“We are really pleased about our association with APC by Schneider Electric as we broaden our networking portfolio to fully encompass all relevant sectors. First Distribution is about true value added distribution and we will ensure that we have the necessary sales and technical staff in place to support the channel,” he says.

About First Distribution

First Distribution is a value added distributor of leading global brands, providing complex ICT solutions to the enterprise and small-to-medium enterprise markets.

The solutions are focused around the Data Centre, Virtualisation, Hosted Applications, Cloud Based Services, Database and Middleware, as well as Security and Network Infrastructure.

The company distributes hardware, software and networking brands such as IBM, Oracle, Samsung, EMC2, VMware, RSA, Commvault, VEEAM, Microsoft, Huawei, Ruckus, Cyberoam amongst many others.

www.firstdistribution.co.za

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data centre and factory floor applications. Through its unparalleled commitment to innovation, APC provides pioneering, energy efficient solutions for critical technology and industrial applications, that are well planned, flawlessly installed and maintained throughout their lifecycle. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruxure® architecture, the industry’s most comprehensive integrated power, cooling, and management solution.

www.apc.com

About Schneider Electric

As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in utilities & infrastructures, industries and machine manufacturers, non-residential buildings, data centres and networks and in residential. Focused on making energy safe, reliable, efficient, productive and green, the Group’s 130,000 plus employees achieved sales of 22.4 billion euros in 2011, through an active commitment to help individuals and organisations make the most of their energy.

CONTACTS:

Schneider Electric: Gina Santos, +27 11 556 6600, gina.santos@schneider-electric.com

First Distribution: Charlie Murray, +27 21 529 5555, charlie.murray@firstdistribution.co.za
PR Connections: Nicola Read, 083 269 2227, apc@pr.co.za