Siddharth Patkar
Cadbury India Ltd.
Astha Tandan Pereira
The PRactice
+91 9167088322
+91 9820113133
siddharth.patkar@
astha@the-practice.net (mailto:astha@
KAJOL STARS IN LATEST BOURNVITA LI’L CHAMPS’ TV commercial
Encourages parents to keep up with the needs of their growing child
Mumbai January 22, 2013:Bournvita Lil’ Champs, the nutritional Chocolaty drink for 2-5 year olds, launched its latest TVC featuring successful actress and mother of two, Kajol. Being a young mother, Kajol identifies with the need for parents to provide their children with adequate nutrition as well as physical and mental stimulation to develop their young minds. Bournvita Lil’ Champs is specially formulated for kids in the age group of 2 to 5 years, fortified with the goodness of 13 vitamins and 5 minerals containing DHA which aids in the healthy development of a young child’s mind.
The TVC showsKajol as a mother struggling to keep up with her child’s seemingly infinite questions. It captures how in today’s times, mothers have to keep up with their child’s curious minds and find innovative ways and means to satisfy their questioning nature.
On partnering with BournvitaLi’
Speaking on the TVC, Narayan Sundararaman, Director - Beverages, Candy & Gum, Consumer Insights & Strategy, Cadbury India Ltd. said “ We are excited to be associated with Kajol and have her endorse BournvitaLi’
of mothers by providing the essential nutrients for their 2-5 year old children that might otherwise be lacking in their daily diet. As a mother of two children, Kajol is a representation of this focus and we look forward to our relationship with her.”
The new commercial, which has been created by Ogilvy, is a delightful banter between a mother played by Kajol, and her inquisitive son; she leaves no stone unturned in unearthing facts about the shape of the moon and color of the sky. After rummaging through books and the internet she ultimately finds out that “aasmanmeinanginit tare hai.” Thrilled and overjoyed she approaches her son with her new found answer, only to be faced by a different mind boggling query “February mein 28 days kyunhotehai?”
AbijitAvasthi, National Creative Director, Ogilvy India adds “Post millennium, parenting has undergone a paradigm shift. Mothers, in particular, are taking an eager interest in educating themselves on what’s best for their children. This is also why they’re better read and hence, better prepared for anything their child throws their way.”
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company is comprised of the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012. Mondelē
About Cadbury India
Cadbury India Ltd. is a part of Mondelēz International Inc. Cadbury India operates in five categories – chocolate confectionery, beverages, biscuits, gum and candy. In the chocolate confectionery business Cadbury has maintained its undisputed leadership over the years. Some of the key brands as Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bounrville, Celebrations, Halls, Éclairs, Bubbaloo, Tang and Oreo.
# # #
