In the last 12 -18 months, trends are starting to change. More and more people are using their smart phone devices like Android and iPhone to view website. Tablets like the iPads and smart TV’s are replacing the home computer. Traffic reports show that 30% of traffic to a website is from mobile devices. The issue for companies considering a website now is how it will look on a mobile device, an iPad or a TV.
If a company goes with a traditional design, it might look fine on a computer, but on a mobile device like an iPhone, it may look too small and the customer will have to pinch and zoom on each page, or on a TV screen, it might look stretched. One obvious solution is to build an app for each device, but this would mean an app for the iPhone and another for the android devices, but then there are the blackberry devices and the Window 8 mobile devices!
This is where Web Design Galway can help. When we design a website we are catering for all devices using a technique called Responsive Web Design or “RWD”.
So what is “RWD”?
Basically RWD uses "media queries" which is part of the CSS3 specification, to identify the device that the customer is using to visit the website. Once the device has been identified, the design can be reshaped and resized using grid layouts and flexible images to best suit the screen. So whether the customer is using a small, medium or large screen, the customer will see the same website, best customised to suit the device they are viewing from.
Try it out for yourself, using the browser that you are viewing this article on, try making the browser window smaller. You will see the images and content column will start to shrink, and then the sidebar will disappear. Now try viewing the article again using your mobile device, same content but the layout has changed so you can easily view the information and navigate the site.
About Web Design Galway:
Web Design Galway provides professional website design, Ecommerce and CMS systems as well as branding and graphic design solutions for the private and public sector. They are well-versed in creating custom websites that not only showcase the unique capabilities, but also make it easier for people to do business.