YourPLP.com has begun integrating proprietary manufacturing processes that effectively eliminated the multi-thousand production run minimums that have characterized private label packaging since its earliest days.
Typically, a traditional packaging house has to invest dozens of hours of technician labor breaking down, cleaning, and recalibrating complex and expensive bottling lines before a new product can be run. Now, a new generation of micro-packaging technology has all but eliminated these steps by dedicating smaller scale machines to intentionally short runs of product. The result is a savings of thousands of dollars that migrate to salon and spa owners in the form of additional profit.
One of the company’s leading the micro-packaging revolution is YourPLP.com. When asked about the advantages of this new way of doing things YourPLP.com founder Lisa McAleer noted, “The value of this technology is clear. In the past, salon and spa owners knew they needed to get into private label retail but they simply couldn’t afford it. This was a real Catch 22. Now we see everything from sole practitioners to multi-store chains developing their own lines. It’s a new day.”
The brand building value of private labeling is easy to understand when you take into account the duration of exposure a customer receives to the unique sensory cues built into these products. Long after a customer leaves the salon or spa, they continue to see, smell and touch visual images that reinforce a tie to the professionals that help them to look and feel better.
Industry insiders aren’t shy about touting micro-packaging as a much needed cure to the ever increasing profitability crisis that continues to burden the beauty and personal care industries,. With profit margins averaging more than double those found in the resale of pre-packaged national brands, private label products deliver immediate relief to profit woes while providing the ongoing secondary benefits that arise from building brand awareness and customer loyalty.
For a first person look at one of the largest Learning Center’s specific to private label product development and the micro-packaging revolution, visit www.YourPLP.com. For additional information regarding private label product development contact a YourPLP.com product development specialist with email to info@yourplp.com or via phone at 972.968.7757.
