If you have studied seo from any standpoint you understand in order to have your website rank well in Google’s generic search results you must comply with Google’s ever changing algorithm tweaking process. Google makes hundreds of tweaks to their ranking algorithm yearly.
With a large staff of Google employees dedicated to making constant changes to their algorithm, you would almost have to be an employee in order to keep up with what changes you should make to your website in order to stay in compliance and in good ranking standings.
Wordpress has developed so much of their basic components in the make-up of their blogs and websites that fits into Google’s approval process that you can actually improve your website rankings by adding a Wordpress blog to accompany your website or by actually converting your website html platform over to a Wordpress platform.
Wordpress has add-ons to further improve your website or blog’s compliance with Google. This is why you really should consider using a Wordpress theme or format if you haven’t already built your website. To prove this point you can research several high generic search result websites and by right clicking your mouse on a given website and choosing ‘View page source’ this will show the html components of the website and you will find codes sprinkled about that contain the Wordpress uniqueness by spotting the two letters ‘wp’ in the coding. An example would be;
Google’s algorithm recognizes Wordpress formatting and likes the way their platform is set up. This makes having a Wordpress blog or website a leg up on the competition for you. If you are trying to get to the top of the generic search results without having to beat yourself up trying to get all the meta tags and html coding just right, then Wordpress is the way to go.
If you were affected by the latest algorithm changes such as the infamous Panda, Penguin, and or EMD, then you are a prime candidate for this move to change formatting and Wordpress is a great solution. There are some offers online to take your existing html formatting and switch over to Wordpress.
You can continue to struggle with your current formatting or make the change; it is just worth noting that there is an easier way out. Generic search results will always be your best method of advertising since it is free and readily available to those who are looking things up by using keywords that will hopefully find your business online.