Palomar was seeking new opportunities to increase the awareness and treatments of their solutions. Making the decision to launch a new, consumer-focused online presence, Palomar enlisted the help of long-term digital partner, Boston Interactive, and kicked off a website design project.
The new About Laser Treatments website balances educational content with interactive features in order to deliver a valuable solution for both Palomar customers and consumers. From a consumer standpoint, the site contains an inspiring before-and-after photo feature that allows users to slide between the two contrasting images and visually communicates the power of the Palomar solution. A provider locator tool helps connect consumers with nearby physicians who can administer the beauty treatment they are seeking, serving as a value added service for doctors looking to purchase Palomar equipment. In order to ensure that this database of physicians as well as the website remain relevant and can be easily updated, Boston Interactive built the website using a modern content management system.
“The new About Laser Treatments website is a great example of our user-centric approach to web design.” said Boston Interactive Founder and CEO, Chuck Murphy. “By providing users with engaging content and integrating key sales tools, we were able to successfully align the goals of Palomar and their key audiences.”
About Palomar Medical – Founded in 1991, Palomar Medical Technologies, Inc. (NASDAQ: PMTI) produces the world's most advanced laser and pulsed light systems for aesthetic applications such as laser-assisted lipolysis, permanent hair reduction, fractional non-ablative and ablative skin resurfacing, photofacials for pigmented and vascular lesions, fractional skin tightening through soft tissue coagulation, leg vein and acne treatment, and tattoo removal. Recognized as the new Gold Standard in laser and pulsed light technology, Palomar's systems offer exceptional value, versatility, efficacy, ease of use, and patient comfort and safety. More information about Palomar Medical Technologies can be found at www.palomarmedical.com
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.