PRLog - Jan. 21, 2013 - ATLANTA -- The active adult market is the fastest growing and most affluent audience in the country. Boomer Marketing understands this and helps companies sell to this group with success. That is why Windsong Properties has partnered with Heather Fritz, principal active adult consultant, senior photographer and owner of Boomer Marketing, to promote its active adult ranch homes.
“Heather will help us brainstorm strategy and implement all marketing initiatives for our Metro-Atlanta communities,”
A graduate of Kennesaw State University, Fritz has more than 14 years of brand creation and marketing experience. Before starting Boomer Marketing, she worked on the marketing teams of home builders, Levitt and Sons and Waterford Homes.
Since beginning in 2012, the company has worked with Kolter Group, Azalea Homes, Brock Built Homes, Edwin Builders and, of course, Windsong Properties.
As a customer-centric firm, Boomer Marketing does not just focus on its clients but understands that everything it does is about active adults and improving their experience.
“Boomer Marketing is excited to work with the award-winning Windsong Properties, a strong brand among active adult new home builders in North Georgia,” said Fritz. “Working with Carrie is a delight. She is passionate about quality and her home buyers. Boomer Marketing works exclusively with companies that focus on improving the lives of boomers, and Windsong is a perfect fit.”
For more information about Boomer Marketing, go to http://www.BoomerMarketingGa.com.
Locally owned, Windsong Properties was founded by Mark Carruth and Steve Romeyn. The two bring more than 50 years of local building experience to Windsong Properties, ‘Where Life’s a Breeze.’ As empty nesters themselves, Mark and Steve have firsthand knowledge of the desires of active adults and are passionate about creating communities and homes for empty nesters. From the design of the community and its amenities to the floorplans and the unique customer service approach, every decision made at Windsong Properties is targeted to the 50-plus, empty nester group. Windsong Properties was awarded numerous OBIE awards in 2010 from the Greater Atlanta Home Builders Association, including 50+ Community of the Year for Somerset in Woodstock, Ga. Windsong Properties invites you to visit one of its communities to see how easy living the Windsong lifestyle can be. For more information on these homes or other Atlanta real estate, visit http://www.windsonglife.com or call 770-516-3678.