The campaign ran throughout October 2012 and allowed consumers to receive a pair of pink SANÜK Ibiza flip flops for a minimum $5 donation, with all proceeds directly benefitting the foundation. Participating locations included: the Calgary and Edmonton shops in Alberta; the Coquitlam, Nanaimo, Kelowna, and Vancouver shops in British Columbia; and the Saskatoon shop in Saskatchewan.
“I want to give a big thanks to the Flip Flop Shops Canada family; everyone really came together and did a remarkable job spreading awareness of our campaign. Likewise, we are so grateful for our consumers, who helped us raise money for breast cancer awareness,” said Doug Kingston, the Canada Master Franchisee (Size 11) of Flip Flop Shops. “We have all been impacted by breast cancer either directly or through close family and friends, so this campaign hit home for all of us. If we were able to inspire even one consumer to go in for a check-up after leaving a shop, then this campaign was a success.”
Breast cancer is a complex disease with no known single cause, and will affect one in nine Canadian women during their lifetime. According to the Canadian Cancer Society, it’s estimated that nearly 23,000 women and 200 men throughout Canada were diagnosed with breast cancer in 2012. The Canadian Breast Cancer Foundation is Canada's leading community-driven breast cancer charity dedicated to: funding relevant and innovative research and supporting and advocating for the breast cancer community. For more information on breast cancer or the Canadian Breast Cancer Foundation, visit http://www.cbcf.org.
All Flip Flop Shops locations carry the hottest brands of flip flops and sandals – such as SANÜK, REEF, Cobian, Quiksilver, ROXY, OluKai and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…
For more information on Flip Flop Shops or to find the nearest shop, visit http://www.flipflopshops.com.
About Flip Flop Shops
Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as SANÜK, REEF, Cobian, Quiksilver, ROXY, OluKai and Cushe. Flip Flop Shops began franchising in January 2008 and continues to be recognized by industry leaders as one of the fastest-growing franchises and retailers in the nation. Company accolades include: the International Council of Shopping Centers’ prestigious “Hot Retailer Award” and ranking No. 170 in the 2012 Inc. 500 | 5000 list of fastest-growing private companies in the United States, as well as the sixth fastest-growing franchise and ninth fastest-growing retailer in the nation.
Growing the brand to more than 75 shops in operation and nearly 110 in the development pipeline, the executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill, Nike and OfficeZilla.com. The lifestyle franchise is an Environmentally Responsible Retailer™ encouraging the nation to Free Their Toes®. For more information on the franchise opportunity, visit http://franchise.flipflopshops.com/
Media Contact: Jayne Levy, Fishman PR & Marketing. (847) 945-1300 ext. 225 or firstname.lastname@example.org