In 2009, Rosevelt along with partner in rhyme C-Nice started the controversial Black Fridai movement which addressed Power 106′s lack of support for West Coast artists, they felt artists like Nipsey Hussle, Glasses Malone, Kendrick Lamar, Problem and plenty others deserved to have a stronger presence on the station instead of the “Techno hop” that flooded Power’s playlists. On Nov 27th, 2009 the Black Fridai movement boycotted Power 106 and protested right on their front yard, hundreds of hip hop fans, supporters, artists, bloggers, etc… marched through the streets of Burbank demanding change.
Rosevelt caught the attention of Capitol Records A&R Jamie Feldmon, and was brought in to meet with the VP of A&R (Urban) Darius Jones. “I just remember not having any expectations, I didn’t want to get too excited and take the first offer they threw out there,” Rosevelt decided to pass on Capitol and continue to build his resume on the West Coast hip hop scene. Rosevelt immediately hit the show circuit and has shared the stage with everyone from Glasses Malone, Sly Boogy, Maino, Too Short, Noa James, Willie B and others.
Rosevelt joins Drew Pillow in the Celebrity Spotlight @ Urban Indie Radio Los Angeles 1/24/2013 @ 8pm PST and Encore 1/26/2013 @ 8pm PST. Listen online @ UrbanIndieRadio.com, (http://www.UrbanIndieRadio.com)or on your mobile phones by downloading the mobile app. You can also listen through the TUNEIN radio app by searching for Urban Indie Radio-Los Angeles.