In a recent video Internet marketing authority Andrew Hiddleston discussed this very topic. In the video, he illustrates a fundamental color principle that testing has shown directly affects overall conversion and bounce rate.
He pointed out that often website efficiency (http://www.leanmeanmarketing.com/
“Understanding your target prospect should already be known before starting to design your website” Hiddleston explained. “Design it according to their appeals and desires, not your own”.
In addition, Hiddleston stated, “Don’t understand estimate the primary color on your website. Unless you're CNN or in a few very specific markets, red generally doesn’t really works as a base website color, it’s great for accents, for opt in buttons, for call to actions, to actions specific things, but as a base color itself it generally doesn’t work very well. I like to use green and blue because they emote trust and authority and are also easy on your eyes.”
When asked about how these results are determined, he explained, “Generally the testing we’ve done shows blues, greens and similar hues convert much better when used as the base color as oppose to red or louder colors. Use colors and text accents to break-up your copy so your message delivery happens in the way you intend. Bold, bullet points, and colored boxes are great ways to guide the prospects eyes through the message. If your web copy is easily read then your bounce rate will decrease.”
More detailed information can be obtain through competitor research. It’s a wonderful way to find ideas for your own website design. Learning about where your prospects already visit is priceless when you start creating your website. Make notes about what seems to work and what doesn’t.
Making the right color and design choice can give you a significant advantage right from the start. Best of all this information can be used by internet marketers (http://www.leanmeanmarketing.com/
With all these being said, now is a great time to examine your site and see what potential changes you can make. When your website is intended for gains or income purposes and you haven’t reached the financial level you're striving for, taking Hiddleston’s advice may be a start in the right direction.
To find out more about Andrew Hiddleston and LeanMeanMarketing please visit http://www.leanmeanmarketing.com.