A key point of emphasis was on how a person’s perceived value can be greatly increased when they are seen as a “specialist”
Hiddleston went on to share “Most of the time these individuals narrowed their focus, underwent additional training and became specialists. Take for example, a general dentist compared to an oral surgeon. The specialist is perceived to have more training and therefore higher perceived value in the eyes of the customer. In turn, that means they can charge more for their services. How much was your last root canal?”
Applying this to internet marketing terms, Andrew Hiddleston explained, “If your business is in the dog training niche, you can dig down a little bit deeper to something like how to train an aggressive German shepherd. But you keep drilling down until you can establish authority on the subject. You can go alot further, how about how to train an aggressive three-legged German shepherd. That’s just off the top of my head, but who knows there very well may be a niche for that. You only need a handful of passionate customers to build a solid foundation.”
He added, “…the more specialized you become, the easier it becomes to establish yourself as a go to authority. Most importantly it’s the first step to increase the value of your products and services. It’s critical that you understand this especially when you first get started online.
Every week, LeanMeanMarketing.com CEO Andrew Hiddleston releases video updates where he shares news and internet marketing tips to help fellow online business owners. So far, so good leading many to ask how he manages to generate ideas and come up with a seemingly never-ending list of topics for his videos. This week’s news update provides the answers to that question.
Hiddleston together with his team aimed to crash the detrimental popularity of wrong notions spread throughout the internet especially on topics covering but not limited to online entrepreneurship, business, advertising, SEO, and online marketing.
For more information and useful resources, or to learn more about Andrew Hiddleston and his internet marketing team, visit LeanMeanMarketing @ http://www.leanmeanmarketing.com