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Technology To Grow The UK Toy Market In 2013

Toy Industry expert and leading Toy Brand Consultant Steve Reece predicts single digit growth for the UK Toy industry in 2013.

PRLog - Jan. 20, 2013 - NANTWICH, U.K. -- Leading Toy Industry Expert, Steve Reece has unveiled his predictions for the UK Toy Industry at the annual UK Toyfair in London.

“We’re going to see winners and losers in 2013, but overall we’re predicting overall growth of a couple of percentage points. There is a huge amount of product innovation happening in the toy industry right now.”

“Kids Tablets have been a huge new factor in the Toy business, but we believe this trend is still in it’s infancy, and as adult targeted Tablets become ubiquitous over the next 2-3 years, so the kids Tablet market will explode. We also see significant growth potential in the Construction & Building Block category, plus continued expansion of sales of Licensed Toy from virtual world and App Brands, and likely follow up from Hasbro on Furby.”

He added “There is also potential upside in terms of Video Game/Toy fusion products such as Skylanders and Disney Infinity, which as yet have not been generally accounted for as part of Toy sales, (instead being seen as Video games), despite taking up significant space within Toy aisles.”

“There are multiple negative influencing factors, not least of which is tough times at retail, however, overall we remain optimistic based on product innovation, and the success in 2012 of high end, high pricepoint Toys.”

Steve Reece is an expert on the Global Toy Industry, with particularly intimate knowledge of the Uk & European Toy markets.He runs a leading Toy Consultancy.  Steve has an Honours Degree in European Politics, and holds the Market Research Society Certificate with Distinction. After a period working in Retail, Steve joined Hasbro’s Market research department, before moving on to Brand Management for some of Hasbro’s top Brands, and setting up Toy distribution companies. Steve’s favourite toy as a Kid was his Football collectable card collection, his favourite Board Game was and is Risk. http://www.stevenreece.com,   http://twitter.com/#!/nevetseceer , www.VirtualWorldLicensing.com

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Source:RG Marketing Ltd
Location:Nantwich - Cheshire - United Kingdom
Industry:Entertainment, Games
Tags:toy market size, uk toy market, toy industry expert, toy consultant
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