Having said that you may be forgiven for thinking that it’s far preferable then to use the voice over – that never seen individual with a perfect voice that narrates the commentary as we watch. Surprising enough, in all but a few cases, the answer is no and for one very good reason. Human communication is far more complex than we perhaps realise and only about seven percent is down to the spoken word. Body language, personality and facial expressions all play a far bigger part than just words alone, another good reason why it’s best we see the person speaking - even briefly.
Finally, one often over looked area in any corporate video production is the testimonial. While a message from a member of the board or the CEO himself may seem to be the thing, there is nothing more persuasive or convincing than to hear directly from a satisfied customer. It doesn’t have to be more than a few seconds but a few impartial words from someone who used the service or tried the product is worth its weight in gold. Those few seconds alone can make the difference between a corporate video that merely informs and one that sells the company time and time again.
Icarus Media are a leading producer of corporate video in Manchester and across the North West. In addition to their work in corporate video they are also known for their expertise in web videos, educational videos, training videos and viral video production. With websites now central to most companies marketing and promotional activities, Icarus are reporting a growing demand outside what has traditionally been described as corporate video. Internet video, company video and corporate communication videos are all variations on the same theme but with subtle differences depending on an individual company’s approach to promoting their business or organisation.
For more information on Corporate Videos Manchester visit us at www.icarusmedia.co.uk or call us on 0845 130 2588