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New Book-How to use The Internet to Grow Your Shareholder Base Using Online Tactics

Today, entrepreneurship requires knowledge of online techniques and strategies to grow business by reaching out to the world from one central location i.e. World Wide Web.

PRLog - Jan. 17, 2013 - Considering online marketing plan one always has a nightmare while spending money in online promotions and traffic at the right place.

Here is some of the important online technique and strategies for entrepreneurs to grow business:

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Identify and Target Right Audience Through Right Channels:
First and foremost, one needs to explore right channels and websites to promote companies product or service to the target audience. It may be Search Engines, Facebook, Twitter, etc. Generally it could be all these three popular channels. Simplest way to find out right channel is by indentify where your competitors are targeting. Good part is half of the groundwork already done by your competitors. By focusing on right channel and putting your efforts there can give you fabulous results.

Website optimization for visitors and conversions:
There are small and simple methods to start off with:

User headlines with targeted keywords.
Put hyperlinks on phrases to deep links.
Consistency in website content across all pages.
Put your contact details in prominent place of your website.

Update website content regularly:
Search engines like Google, Bing, Yahoo, etc likes new website content instead of old. So keep revising your web content regularly. You can update new releases, latest news, blogs on regular basis.

What is new happening in your company? Write about new releases, new products introduced in the market, etc
Respond to news articles related to your industry.

Let people find out your website easily:
Link your website pages in every news articles, blog post, facebook and twitter post, and all other communications comes out of your organization. People prefers different channels for information, you need to cover these sources efficiently with proper research.

News and Press Releases:
Regular news release is a good option to reach to your target audience but most important point is to make it visible. One of the best ways to do it is through online service for distributing press release.

Keep in touch with your visitors and subscribers:
Being an entrepreneur, you need to keep close watch on the visitors and subscribers with visits and reads new releases and blogs. Get in touch with them regularly and ask them what more they want to see on your company’s website. Potentially they are the ones going to spread e-words about the company. More you get in touch with them and more and more they will refer your link in their network.

Today, entrepreneurs need to have skills and knowledge to user power of internet for healthy growth of company.

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Source:Positive Phil
Location:California - United States
Industry:Venture capital, raising money
Tags:investor relations, shareholder base
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