Google is the dominant search engine in the world and in recent years has offered Partner Certifications for those using Paid Search or other tools on the search engine. Enrollment Resources Senior Paid Search Manager Tammy Miles shares her thoughts on the challenge of earning this partnership status, "Google Adwords Certification is relatively easy to acquire with applicants only needing to generate basic knowledge of Paid Search marketing. Google Professional Partnership status is an entirely different ballgame where one must demonstrate that they use white hat tactics, understand advanced multivariate testing techniques and show a depth of experience. We had to successfully challenge their Professional Partner Certification Exams. It was tough sledding and we are very happy to be recertified."
Enrollment Resources was the first Education Marketing company in North America to be certified by Google with the Professional Partner Status. The recertification level of 96% demonstrates a strong proficiency in Paid Search while adhering to high ethical standards for Internet marketing. ER managers have also recently been certified as Display Advertising and Reporting Partners.
About Enrollment Resources
Enrollment Resources specializes in researching and developing best practices in the area of Enrollment Management. ER will often identify best practices in other industries and rework and test them to meet the regulatory and industry nuances of the Education space. If subsequent testing is positive, clients receive the benefit of the newly tested innovation usually resulting in increased revenues and reduced expenses. Within the company’s Internet management division, the company has never in its history resold or aggregated a lead. ER works directly with the client to oversee their Internet management activities based on the client’s lead generation and branding objectives. Schools working with Enrollment Resources own 100% of their paid search accounts and any website URLs.
While Internet Management is their main area of practice, the company will also advise their clients on best practices associated with optimizing lead conversion in a compliant fashion and B to B marketing tactics regarding Graduate Services and Retention Management. Enrollment Resources utilizes sophisticated, ongoing testing practices, constantly unearthing new ways for clients to better relate to their respective markets. This dedication to testing folds in with ER’s overriding corporate philosophy of 'always pursuing the truth'. The company was established in Victoria BC in 2003 by Gregg Meiklejohn and Shane Sparks.
About Google Adwords
Google is to the Internet what Kleenex is to Tissue Paper, having established excellence and depth in all areas of the Internet. It has been said that close to 75% of all Internet searches worldwide are conducted through Google. Google’s mantra is 'do no harm' and to that end the company goes to great lengths to squeeze out any websites that do not provide meaningful and relevant content. Google’s Paid Search department has spinoff services such as Display, Re-marketing and the fast emerging Mobility platform. Google has also recently introduced Google Express, ideal for small retail businesses that want to participate more meaningfully on the Internet. Google is a game changer, the largest Direct Response marketing forum on the planet.